Brand Tone

Professional and Expert, Informative and Educational, Results-Oriented, Collaborative and Supportive, Innovative, Community-Engaged

Brand Values

• •Value Creation for Customers
• •Trust and Reliability
• •Results Delivery
• •Long-term Relationships
• •Innovation and Technology
• •Education and Support
• •Quality
• •Social Responsibility

Best Practices

• •Prioritize Data and Evidence: Back up claims with statistics, research findings, and success stories whenever possible.
• •Use Clear, Professional Language with Technical Accuracy: While being accessible, don't shy away from industry-specific terminology where appropriate, as it demonstrates expertise. Ensure all technical information is accurate and clearly explained.
• •Focus on Farmer Benefits and Solutions: Frame product features in terms of how they solve problems or create value for the farmer (e.g., "improve profitability," "enhance herd health," "optimize reproductive efficiency").
• •Maintain a Tone of Partnership and Support: Consistently communicate that Alta is more than a supplier; it's a partner invested in the farmer's success. Use inclusive language like "we," "together," and "your success."
• •Stay Updated and Innovative in Messaging: Reflect the company's commitment to innovation by highlighting new technologies, research, and forward-thinking solutions in your copy. Ensure content across all platforms (website, social media, ads) is aligned with the latest company developments and industry trends.

Social Perception

Industry Leader, Expert Authority, Innovative, Partner in Progress, Committed to the Sector

Copy Examples

• •Headline: "Maximize Your Herd's Potential. Trust Alta Genetics." Body: "For over 25 years, Alta Genetics Brasil has been synonymous with superior bovine genetics and proven results. Our commitment goes beyond semen; we deliver a partnership focused on your profitability and long-term success. Discover the Alta difference today. #AltaGenetics #BovineExcellence #Profitability"
• •Headline: "Unlock Next-Generation Genetics. Today." Body: "Introducing the latest advancements in our bull lineup. Engineered for superior performance, health, and efficiency. Explore our new catalog and connect with an Alta representative to customize a genetic plan that drives your herd forward. #InnovationInGenetics #FutureOfFarming #AltaBrasil"
• •Headline: "More Than Genetics. It's a Partnership for Success." Body: "At Alta, we invest in your journey. From our cutting-edge Alta COW WATCH technology to personalized genetic consulting and on-farm support, we're here to help you achieve your herd's goals. Let's build a more profitable future, together. #AltaSupport #HerdManagement #BrazilianAgribusiness"
• •Headline: "The Proof is in the Progeny. And the Profits." Body: "Farmers across Brazil are seeing the impact of Alta genetics: healthier calves, increased milk production, and better feed efficiency. Our success is measured by yours. Share your Alta success story with us! #AltaResults #GeneticGain #CattleBreeding"
• •Headline: "Knowledge is Power. Empower Your Farm with AltaU." Body: "Stay ahead with Alta Genetics' educational programs and technical insights. From advanced reproductive techniques to strategic genetic planning, we provide the knowledge you need to thrive. Explore our resources and upcoming webinars. #AltaEducation #FarmManagement #ExpertAdvice"