Brand Tone

Authentic, Heartfelt, and Skillful. The brand's voice is personal, genuine, welcoming, and passionate, focusing on clear, descriptive language about product quality and tangible benefits. It is both relatable and trustworthy.

Brand Values

• •Handmade Quality & Craftsmanship
• •Personal Passion
• •Celebration & Tradition
• •Family & Practicality

Best Practices

• •Always Lead with the "Handmade" Story: Every piece of copy should, directly or indirectly, remind the customer that the products are made by a real person. Use words like "crafted," "handmade," "artisan," and "stitched" to reinforce this core value.
• •Weave in the Founder's Narrative: Periodically share snippets of Alyona's story in social media posts or email newsletters. This personal connection builds brand loyalty and differentiates Alshaeva Craft from larger competitors.
• •Focus on Both Emotion and Function: Sell the feeling (e.g., "the magic of the holidays," "the joy of a beautiful home") but always back it up with the practical benefits (e.g., "100% cotton," "reversible," "kid-friendly," "easy to wash").
• •Use a Warm and Descriptive Tone: The language should be inviting and clear. Describe the textures, patterns, and colors in a way that helps the customer imagine the product in their own home or on their child.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy matches the clean, bright, and colorful visual aesthetic of the photos. This creates a cohesive and professional brand experience across all platforms.

Social Perception

The public perceives Alshaeva Craft as a high-quality, trustworthy artisan brand, known for well-made, beautiful products that are often seen as great gifts. The founder's story reinforces a perception of authenticity and reliability, differentiating it from mass-produced brands as the work of a skilled individual.

Copy Examples

• •Two dresses in one! ☀️ Our new A-line reversible dress means a little spill is just an opportunity for a quick style change. Made with super-soft, 100% cotton for happy skin and endless play. Swipe to see the flip side! #HandmadeWithLove #AlshaevaCraft #KidsFashion
• •Bring the festive season home! ✨ From my hands to your home, each piece of our holiday collection is crafted to add a little magic to your traditions. Discover handmade table runners and pillows that tell a story. Shop the collection now. #HolidayDecor #HandmadeHome #SupportArtisans
• •Celebrate in style with our 'Patriotic Plaid' reversible table runner. Lovingly handmade from 100% cotton, this runner features a classic plaid on one side and a festive star pattern on the other. Perfect for your 4th of July BBQ or as a year-round touch of Americana. Measures 15"x72". Reversible for two beautiful looks.
• •(Upbeat folk music) From fabric roll... to final stitch... to your beautiful home. ❤️ That's the journey of every Alshaeva Craft piece. #Handmade #Crafts #SmallBusiness #SewingTikTok
• •Crafted with Passion, Made for Your Home. Discover unique, handmade textiles and children's wear by Alyona Alshaeva. Quality, care, and a touch of joy in every stitch.