Brand Tone

Informative, Curated, Inspirational, Passionate, Supportive, Collaborative, Trustworthy & Authentic

Brand Values

• •Quality & Excellence
• •Authenticity
• •Discovery & Innovation
• •Support for Emerging Businesses
• •Trust & Reliability

Best Practices

• •Develop a Comprehensive Brand Voice Chart: Document the brand's personality traits (e.g., passionate, expert, supportive), tone dimensions (e.g., formal vs. informal, humorous vs. serious), core vocabulary, and "words to avoid." Share this with everyone who creates content.
• •Prioritize "Show, Don't Just Tell": Instead of saying "we recommend quality," showcase it through vivid descriptions of the experiences or products, highlighting specific details that convey quality and authenticity.
• •Focus on the User's Benefit and Aspiration: Frame content around how Guiastar helps users discover unique experiences, save time, find quality, or connect with authentic local culture. Appeal to their desire for discovery and genuine connections.
• •Maintain a Passionate yet Professional Language: The tone should be enthusiastic and engaging, reflecting a genuine love for discovery, but also well-researched, reliable, and professional, building trust with the audience.
• •Ensure Consistency Across All Platforms: Whether it's a website description, an Instagram caption, or an email, the core tone and values should shine through. Regular content audits can help maintain this consistency.

Social Perception

A trusted source for discovering high-quality, unique experiences and products, particularly within Spain. A visually driven approach to showcasing these experiences, appealing to users interested in travel and lifestyle. The brand seems to be in a growth phase, building its reputation.

Copy Examples

• •Headline (Website/Social Media): "Unlock Granada's Hidden Gems: Your Expert Guide to Authentic Local Living."
• •Headline (Instagram Post for @guiasdeciudades): "Sun-drenched afternoons and whispered secrets. This is the Seville we live for. ✨"
• •Headline (Gourmet Product Guide Feature): "Taste the Tradition: Why [Artisan Cheese Brand]'s Award-Winning Manchego Belongs in Your Kitchen."
• •Headline (Email Newsletter Subject): "Guiastar Insider: Your Passport to Spain's Most Unique Upcoming Festivals."
• •Headline (About Us Snippet/Brand Story): "Guiastar: Connecting You to the Soul of Spain, One Curated Experience at a Time."