Brand Tone

Spiritual, Uplifting, and Community-Oriented

Brand Values

• •Meaningfulness
• •Faith and Spirituality
• •Creativity and Originality
• •Community
• •Sustainability

Best Practices

• •Lead with Intention, Not Just the Product: Always connect the product back to a core value, such as faith, community, or meaningfulness. Instead of saying "New hijabs for sale," try "Embrace your identity with grace. Our new hijabs are here."
• •Use Uplifting and Gentle Language: Employ words like "serene," "peace," "blessing," "grace," "celebrate," and "community" to maintain the spiritual and supportive tone. Avoid aggressive sales language like "Hurry, limited time only!"
• •Center the Community: Regularly feature user-generated content (with permission), ask engaging questions related to faith and gratitude, and respond to comments with warmth and sincerity. This reinforces the value of community.
• •Maintain a Consistent Visual Aesthetic: Continue using soft, natural lighting, clean backgrounds, and a calm color palette in all visuals. The visual tone is just as important as the written one.
• •Ensure Every Product Has a Story: Whether in the description or a social media post, briefly explain the inspiration or purpose behind a product. For example, explaining that a card contains a dua instantly elevates it from a simple product to a meaningful gift.

Social Perception

Authentic and Purpose-Driven, High-Quality and Aesthetically Pleasing, A Go-To Source for Islamic Gifts.

Copy Examples

• •Introducing our new collection of prayer rugs. Woven with care and designed for tranquility, each rug is a gentle reminder to find your moment of peace. Let your space for prayer be as beautiful as your faith. Tap to shop now. #AlQamar #PrayerRug #IslamicHome
• •A meaningful gift for Eid, delivered from the heart.
• •Elegance in every thread. Our 'Fajr' Abaya is crafted from a lightweight, breathable fabric for effortless modesty and comfort. Designed for the modern woman who walks in faith and style. Simple, timeless, and divinely inspired.
• •Looking for the perfect way to say 'Mabrouk'? Our self-designed greeting cards feature a special dua inside to share blessings and joy. Celebrate life's precious moments with a meaningful touch from Al Qamar. Shop our collection for weddings, births, and more.
• •(Image of a beautiful, serene landscape at sunrise) What are you grateful for today? ✨ Let's fill this space with blessings. (Use the Question Sticker for replies)