Brand Tone

Professional and Trustworthy, Passionate and Caring, Informative and Educational, Modern and Clean, Supportive and Helpful

Brand Values

• •Quality
• •Efficacy/Effectiveness
• •Purity & Natural Ingredients
• •Transparency
• •Expertise
• •Customer Focus & Service
• •Innovation
• •Simplicity

Best Practices

• •Prioritize Clarity and Information: Focus on providing clear, accurate, and helpful information about the products and their benefits, grounded in the science and natural ingredients used.
• •Emphasize Quality and Expertise: Consistently mention the high-quality natural ingredients, German manufacturing, and collaboration with veterinarians/biologists to reinforce trust and professionalism.
• •Maintain a Caring and Empathetic Voice: Show understanding of the horse owner's dedication and concern for their animal's well-being. Use language that reflects a passion for animal health.
• •Be Positive and Encouraging: While addressing health concerns, maintain an optimistic tone that focuses on solutions and improved quality of life for the horse.
• •Ensure Visual and Textual Cohesion: Align the copy's tone with the clean, modern, and professional visual branding seen on the website and social media for a unified brand experience.

Social Perception

Highly Positive, Trustworthy, Problem Solver, Premium Brand

Copy Examples

• •Headline: Support Your Champion's Journey: Naturally. Body: At Alpurial, we understand the dedication you pour into your horse. That's why our veterinarian-developed supplements use pure, high-quality ingredients to support their health, performance, and vitality from the inside out. Give them the best, because they deserve it. Call to Action: Discover the Alpurial Difference.
• •Headline: Seeing is Believing: Real Results for Your Horse's Well-being. Body: Don't just take our word for it. Thousands of horse owners trust Alpurial for visible improvements in mobility, coat health, and overall vitality. Our expertly formulated liquid supplements are easy to administer and loved by horses. Call to Action: Read Our Customer Success Stories.
• •Headline: Pure Ingredients. Powerful Support. Peak Performance. Body: Alpurial’s ‘Gelenkfit’ is crafted with nature’s best, backed by science, to help maintain your horse's joint health and mobility. Because a healthy horse is a happy horse, ready for any adventure. Call to Action: Shop Gelenkfit Today & Support Joint Health.
• •Headline: Is Your Horse Getting Everything They Need? Body: Modern demands and changing environments can challenge your horse's nutritional balance. Alpurial’s expertly crafted supplements bridge the gap, providing targeted support where it's needed most. From digestion to immunity, we have a natural solution. Call to Action: Find the Perfect Supplement with Our Feed Consultant.
• •Headline: The Alpurial Promise: Quality, Simplicity, and Unwavering Support for Your Horse. Body: We're committed to transparency and excellence. Our German-made supplements are developed with leading biologists and vets to ensure your horse receives the purest, most effective nutritional support. Call to Action: Learn More About Our Philosophy.