Brand Tone

Authentic & Community-Focused, Inspiring & Passionate, Unique & Curated, Friendly & Approachable, Conscious & Empowering

Brand Values

• •Outdoor Lifestyle Promotion
• •Local Collaboration & Support
• •Community Engagement
• •Uniqueness & Quality Curation
• •Customer Experience
• •Giving Back/Empowerment
• •Adaptability & Resilience

Best Practices

• •Emphasize "Inspiring an Outdoor Lifestyle": Consistently weave in language that evokes the feeling of being in the mountains, adventure, and the joy of nature. Use words like "explore," "wander," "adventure," "peak," "trail," "cozy," "wild."
• •Highlight Local & Artisan Connections: Regularly mention partnerships with local artists and the handcrafted nature of many items. This reinforces authenticity and community values.
• •Tell the Story of "Giving Back": Subtly or overtly communicate how purchases support the community or empower artisans, reinforcing the "conscious" aspect of the brand.
• •Keep it Authentic and Approachable: Use a warm, friendly, and genuine voice. Avoid overly corporate or generic language. Share the passion behind the brand.
• •Focus on the "Unique" and "Curated" Experience: Stress that Alpine Kind offers items not easily found elsewhere, making it a special discovery for customers. Use phrases like "one-of-a-kind," "thoughtfully chosen," "unique finds."

Social Perception

Positive Customer Experiences, Unique Mountain-Themed Retailer, Supportive of Local Community, Family-Oriented

Copy Examples

• •Headline: Capture Your Mountain Memories. Body: Don't just visit the Rockies, take a piece of them home. At Alpine Kind, discover handcrafted gifts and apparel inspired by Colorado's peaks, designed by local artists who share your love for the wild. Find your unique adventure memento. Call to Action: Explore Our Collections / Visit Us in Vail, Beaver Creek & Minturn.
• •Headline: Wear Your Adventure. Live the Alpine Kind Life. Body: It's more than clothing, it's a feeling. That crisp mountain air, the thrill of the trail, the cozy cabin warmth. Our apparel is curated to inspire your next outdoor escape and remind you of the moments that matter. Call to Action: Shop Mountain-Inspired Styles.
• •Headline: Gifts That Give Back to the Mountains We Love. Body: Every piece at Alpine Kind tells a story. From empowering local artisans to supporting Vail Valley trails, your purchase makes a difference. Shop unique finds that reflect your journey and our community. Call to Action: Discover Meaningful Mountain Gifts.
• •Headline: Your One-of-a-Kind Mountain Find Awaits. Body: Step into Alpine Kind and discover a curated collection you won't find anywhere else. From custom hats to unique home décor and apparel for the whole family, we bring the spirit of the mountains to you. Call to Action: Find Your Treasure.
• •Headline: Locally Crafted. Colorado Proud. Alpine Kind. Body: We partner with talented Colorado artists and makers to bring you authentic, mountain-inspired goods. Experience the creativity of our community and take home something truly special. Call to Action: Support Local, Shop Alpine Kind.