Brand Tone

aspirational, motivational, respectful, direct, and confident, with a clear reverence and support for military and first responder communities.

Brand Values

• •Performance and Efficacy
• •Clean and Natural Ingredients
• •Patriotism and Social Responsibility
• •Discipline and Strength

Best Practices

• •Embrace the "Warrior" Archetype: Consistently use language that is empowering, motivational, and speaks to the consumer's desire for strength and discipline.
• •Lead with a "Clean Fuel" Message: Always highlight the natural, organic, and functional ingredients in your products to build trust and appeal to health-conscious consumers.
• •Integrate the Mission: Regularly and authentically communicate the brand's commitment to supporting military and first responder communities. This reinforces the brand's purpose-driven identity.
• •Maintain an Aspirational and Respectful Tone: Whether in ad copy, social media captions, or customer service interactions, the tone should always be respectful and inspiring, reflecting the brand's high-performance positioning.
• •Be Direct and Confident: Use clear, concise, and confident language that reflects the efficacy and quality of the product. Avoid overly casual or humorous tones that could dilute the brand's serious, performance-focused image.

Social Perception

AlphaTenn is perceived as a high-quality, mission-driven brand that caters to a specific niche of consumers who are serious about their fitness and nutrition. The association with elite military and athletic performance gives the brand an aspirational quality. The transparent ingredient list and focus on natural components likely appeal to health-conscious consumers. The philanthropic aspect of the brand further enhances its positive perception, portraying it as a company with a conscience. While its social media following is not massive, the engagement suggests a loyal customer base that identifies with the brand's values.

Copy Examples

• •Fuel for Your Inner Warrior. Your ambition demands elite fuel. The AlphaTenn bar is engineered with clean, organic ingredients and powerful superfoods to unlock three hours of sustained energy and focus. Elevate your performance. Fuel your fight.
• •Performance Is In Our DNA. And Now It's In Our Bars. Born from a need for natural, effective fuel for the most demanding training, AlphaTenn is more than just a protein bar. It's your edge. With 15g of protein and 1000mg of Cordyceps and Ashwagandha, itas time to perform at your peak.
• •Clean Energy. Clear Mission. Were committed to providing the cleanest fuel for your body and supporting our nations heroes. Every AlphaTenn bar you purchase helps us give back to the families of fallen and disabled service members.
• •This is Not Your Average Protein Bar. Forget the chalky aftertaste and sugar crashes. AlphaTenn bars are crafted with organic peanut butter, raw honey, and functional mushrooms for a taste that's as good as the performance it delivers.
• •The 3-Hour Advantage. Your workout doesn't quit, and neither should your fuel. The AlphaTenn bar is scientifically formulated to provide sustained energy and mental clarity for up to three hours, helping you push past your limits.