Brand Tone

Heartfelt & Sentimental, Creative & Unique, Personalized & Custom, Friendly & Approachable, Celebratory

Brand Values

• •Meaningful Connections: Creating products that help people express love, appreciation, and remembrance.
• •Individuality & Personalization: Offering a way for customers to create something truly unique that reflects personal stories and names.
• •Quality & Craftsmanship: Providing well-made products that customers will be proud to display or gift.
• •Creativity & Artistry: Celebrating the beauty found in everyday objects transformed into letters.
• •Customer Satisfaction: Ensuring a positive experience from design to delivery.

Best Practices

• •Focus on Emotion: Always aim to connect with the feelings behind the gift or personal piece – love, joy, family, celebration, remembrance. Use words that evoke these sentiments.
• •Highlight Uniqueness and Personalization: Continuously emphasize the custom nature of the product. Use phrases like "uniquely yours," "personalized just for you," "one-of-a-kind," "tell your story."
• •Use Storytelling: Share the stories behind customer creations (with permission), the inspiration for letter photos, or the brand's origin. Stories make the brand more relatable and the products more meaningful.
• •Maintain a Warm and Approachable Voice: Whether it's website copy, email, or social media responses, ensure the language is friendly, helpful, and inviting. Avoid overly formal or technical jargon.
• •Be Visually Descriptive (when appropriate): Since the product is visual, use descriptive language that helps customers imagine the art in their space or the joy of the recipient. Words like "stunning," "beautiful," "captivating," "charming" can enhance the appeal.

Social Perception

Positive, Gift-Oriented, Creative Outlet, Memorable, Reliable (if customer service and product quality are consistently good)

Copy Examples

• •Headline for a social media ad: "Spell out your love story. Create a unique Alphabet Art Photo piece that captures your most cherished memories. Perfect for anniversaries, weddings, or just because. Design yours today!"
• •Email subject line for a promotion: "A Gift as Unique as Their Name ✨ Personalized Letter Art Inside!"
• •Instagram caption for a customer feature: "We're absolutely in love with this beautiful 'HOME' piece created by @[customer_handle]! Such a stunning way to add a personal touch to their living space. What word would you create? Share in the comments! #AlphabetArtPhotos #CustomerLove #PersonalizedDecor"
• •Website banner text for a holiday: "Give the Gift of Meaning. This [Holiday Name], create a personalized Alphabet Art Photo that speaks volumes. Crafted with love, from our letters to your heart."
• •Product description snippet: "Each letter is a discovery, a moment captured in time. Combined, they tell *your* story. Our custom Alphabet Art Photos are more than just decor; they're a heartfelt expression, a unique keepsake, and a celebration of the names and words that mean the most."