Brand Tone

Confident & Stylish, Artisanal & Quality-Focused, Approachable & Comfort-Oriented, Trendy & Modern, Slightly Playful (on TikTok)

Brand Values

• •Quality Craftsmanship
• •Comfort
• •Style & Trend-Consciousness
• •Heritage & Tradition
• •Authenticity (Made in Spain)
• •Customer Confidence

Best Practices

• •Emphasize "Made in Spain" and Craftsmanship: Consistently weave in the brand's Spanish heritage and the artisanal quality of the shoes. This reinforces authenticity and the value of the materials.
• •Balance Style with Comfort: Always highlight that Alpe shoes offer both contemporary fashion and comfortable wearability. Avoid leaning too heavily on one aspect to the exclusion of the other.
• •Use Confident and Empowering Language: Employ words and phrases that inspire confidence in the wearer, aligning with messages like "Step confidently with ALPE."
• •Maintain a Modern and Approachable Voice: While showcasing quality and style, ensure the language remains accessible and relatable, not overly technical or exclusive.
• •Visual Consistency Reinforces Tone: Ensure that the imagery used alongside copy (especially on social media and the website) aligns with the desired tone – stylish, high-quality, often featuring the shoes in aspirational but relatable lifestyle contexts.

Social Perception

Positive Customer Feedback, Reputable & Established, Fashionable yet Wearable, Associated with Quality Leather, Good Value

Copy Examples

• •Headline: Step into Spanish Craftsmanship. Walk with Confidence. Body: Discover Alpe, where every stitch tells a story of heritage and every design embraces modern style. Experience the luxury of high-quality, handcrafted leather shoes made to move with you. Because true style is effortless comfort. #AlpeWomanShoes #MadeInSpain #ConfidentStyle
• •Headline: Don't Choose Between Trend and Comfort. Have Both. Body: Alpe brings you the latest European footwear trends, meticulously crafted in Spain for a feel-good fit that lasts all day. Elevate your look with shoes that are as comfortable as they are chic. Your feet will thank you. #AlpeStyle #ComfortAndChic #ArtisanFootwear
• •Headline: Quality You Can Feel. Style You'll Love. Body: At Alpe, we believe in the power of exceptional materials and timeless craftsmanship. Our new collection features beautifully designed leather shoes, perfect for the modern woman who values both elegance and everyday practicality. Find your perfect pair. #AlpeQuality #LeatherLove #SpanishDesign
• •Headline: From Our Hands to Your Wardrobe: The Alpe Difference. Body: As a family business, we pour our passion into every pair of Alpe shoes. Proudly made in Spain, we combine traditional shoemaking artistry with contemporary flair to bring you footwear that’s built to last and designed to impress. Step into authentic quality. #AlpeHeritage #HandcraftedLuxury #StepConfidently
• •Headline: Your Everyday Adventures Deserve Exquisite Comfort. Body: Whether it's a busy workday or a weekend escape, Alpe shoes provide the perfect blend of sophisticated style and unparalleled comfort. Crafted from premium leathers in Spain, our footwear is designed to empower your every step. Explore the new collection. #AlpeComfort #EverydayElegance #MadeForYou