Brand Tone

Natural & Authentic, Conscious & Responsible, Informative & Educational, Passionate & Purpose-driven, Friendly & Approachable

Brand Values

• •Sustainability
• •Naturalness & Purity
• •Health & Wellbeing
• •Tradition & Heritage
• •Transparency
• •Regionality & Local Sourcing
• •Innovation

Best Practices

• •Embrace Nature-Inspired Language: Use words that evoke the natural world, purity, and the Alpine environment (e.g., "fresh," "pure," "Alpine," "forest," "natural," "tree resin," "beeswax").
• •Highlight Sustainability & Health Benefits: Consistently weave in messages about biodegradability, plastic-free composition, use of xylitol, and support for traditional, eco-friendly practices.
• •Be Transparent and Educational: Don't shy away from explaining what makes Alpengummi different from conventional gums. Share information about ingredients, the "Pecherei" tradition, and the founders' journey.
• •Maintain a Passionate yet Approachable Voice: Let the founders' commitment to their mission shine through. Keep the tone positive, informative, and inviting, avoiding overly technical jargon unless explaining a specific benefit.
• •Visual-Verbal Cohesion: Ensure that the imagery used alongside the copy (on social media, website, ads) aligns with the natural, Alpine, and sustainable values of the brand. Visuals of forests, natural ingredients, and the Austrian landscape can reinforce the written message.

Social Perception

Eco-conscious Choice, Healthy Alternative, Innovative & Unique, High Quality & Premium (though some find the texture different), Ethical & Responsible Brand, Authentic & Trustworthy

Copy Examples

• •Headline: Rediscover Chewing. Naturally. Body: Tired of mystery "gum base" and artificial aftertastes? Alpengummi takes you back to nature with the pure essence of Alpine tree resin and beeswax. Chew clean, feel good. #AlpenChew #NaturallyDifferent
• •Headline: Good for You, Good for the Planet. Body: Our chewing gum isn't just plastic-free, it's biodegradable! Made with sustainably sourced Alpine resin and tooth-friendly birch sugar, Alpengummi is a choice you can smile about. Supporting ancient traditions and a greener earth, one chew at a time. #SustainableSmile #EcoGum
• •Headline: The Secret's in the Trees. Body: For centuries, Alpine communities knew the power of tree resin. We've revived this ancient tradition to bring you Alpengummi – a truly natural chewing experience. Learn what you're chewing and taste the Alpine freshness. #AlpineTradition #RealIngredients
• •Headline: Chew on This: No Plastic, Just Pure Alps. Body: Did you know most gums contain plastic? Alpengummi is different. We use only natural tree resin, beeswax, and xylitol for a refreshingly pure chew that’s kind to your teeth and our planet. Make the switch to Alpengummi. #PlasticFreeChewing #AlpengummiPure
• •Headline: From Austrian Forests, With Love (and Resin!). Body: Crafted with passion by our founders, Sandra & Claudia, Alpengummi supports local resin harvesters and brings you the authentic taste of the Alps. Experience the difference that tradition and transparency make. #TasteTheAlps #FounderStory