Brand Tone

Caring & Empathetic, Conscious & Responsible, Approachable & Authentic, Inclusive, Informative & Gentle Authority

Brand Values

• •Sustainability & Environmental Responsibility
• •Natural & Ethical Production
• •Inclusivity
• •Well-being & Mental Health
• •Quality & Efficacy
• •Transparency

Best Practices

• •Lead with Empathy and Care: Always frame messaging around the well-being of the customer, their hair, and the broader community/planet. Use words like "care," "gentle," "nourish," "support."
• •Maintain Authentic Simplicity: Use clear, honest, and straightforward language. Avoid overly technical jargon. Let the quality of the products and the strength of the values speak for themselves.
• •Champion Inclusivity: Consistently use gender-neutral language and imagery. Ensure all communication feels welcoming and representative of a diverse audience.
• •Highlight the "Why": Don't just state what you do (e.g., "refillable bottles"), explain *why* (e.g., "to reduce plastic waste and care for our planet"). Connect actions back to core values.
• •Be Mindfully Positive: Focus on the positive impact of choosing alott – better hair, a healthier planet, supporting good causes. Inspire and uplift rather than using fear or guilt.

Social Perception

Alott is generally perceived positively as a brand with strong ethical foundations. Customers and industry commentators acknowledge and appreciate their commitment to sustainability, natural ingredients, and cruelty-free practices. Their purpose-driven approach, including support for mental health and gender inclusivity, resonates well. The products are viewed as high-quality and effective. The brand appeals to conscious consumers seeking haircare solutions that align with their values without compromising on performance.

Copy Examples

• •Introducing our [New Product Name]! 🌿 Crafted with the same alott care for your hair and our planet. Naturally derived ingredients, gentle efficacy, and that signature gender-inclusive goodness. Because everyone deserves hair that feels as good as it looks. Link in bio to discover more. #alottHaircare #NaturalIngredients #SustainableBeauty #HairForAll
• •More Care, Less Waste. At alott, we believe in haircare that’s kind to you and the Earth. Explore our refillable solutions and join us on the journey to a more sustainable routine. [Shop Refills]
• •Sometimes, 'a little off the top' is about more than just hair. It's about the conversations that flow, the burdens lightened. We're proud to support Manchester Mind with every purchase of our Sea Salt Spray. Look good, do good, feel good. #alottCares #MentalWellness #HairAndMind #SupportCharity
• •Nourish every strand, consciously. Our [Conditioner Name] is packed with [key natural ingredient 1] and [key natural ingredient 2] to leave your hair soft, manageable, and naturally vibrant. Vegan, cruelty-free, and bottled with our planet in mind.
• •GRWM the alott way! ✨ Start with our [Shampoo Bar] for a plastic-free cleanse, followed by our [Conditioner Bar] for silky smoothness. Style with a spritz of our cult-fave Sea Salt Spray for effortless texture. Haircare that loves you back and the planet too! #alott #GRWMhair #SustainableHair #VeganHaircare #GenderNeutral