Brand Tone

Friendly, Knowledgeable, and Community-Focused

Brand Values

• •Quality and Selection
• •Exceptional Customer Service
• •Community and Connection
• •Canadian Identity
• •Passion for the Craft

Best Practices

• •Use a 'We' and 'You' Mentality
• •Lead with Passion, Follow with Details
• •Incorporate Community Language
• •Empower and Educate
• •Maintain a Personal Voice

Social Perception

Along Came Quilting is perceived very positively as a reliable, high-quality, and customer-centric business. It is seen as a 'go-to store' for many Canadian quilters, both online and for its physical location. Customers view it as a premium, trusted supplier with an unbelievable selection, praised for its speedy and careful order fulfillment. The staff's expertise and personal assistance are highly valued, fostering strong loyalty and personal connection among its customer base.

Copy Examples

• •Just landed! ✨ The stunning new 'Midnight Garden' collection by [Designer Name] has arrived and we are completely in love. Imagine these deep blues and shimmering golds in your next project! Our team is already buzzing with ideas (ask us what we'd make!). Tap the link in our bio to browse the full collection and find your inspiration. Happy sewing! #AlongCameQuilting #NewCollection #FabricLove #CanadianQuilters #QuiltingInspiration
• •A Treat For You: Our Weekly Favourites & A Personal Note From Linda
• •Designed for the dedicated crafter, this exclusive kit has everything you need to create a masterpiece. We've hand-selected each premium fabric and notion, so you can skip the searching and jump right into the joy of creating. This project is a beautiful journey from the first cut to the final stitch. Need help along the way? We're just an email away at askus@alongcamequilting.com.
• •Ever wanted to master the art of free-motion quilting? Now’s your chance! Join our upcoming virtual class with our expert instructor, [Instructor's Name]. We’ll share all our best tips in a fun, supportive environment. All skill levels are welcome! Let's create something beautiful together. Click here to reserve your spot – they fill up fast! [Link]
• •Canada's Favourite Quilting Store for a Reason. ✨ Unbeatable selection, lightning-fast shipping, and a team that genuinely cares about your projects. Come see why our community calls us their 'happy place'!