Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Educational and Informative, Youthful and Trendy, Trustworthy and Reassuring, Helpful and Supportive

Brand Values

• •Authenticity/Originality
• •Quality
• •Cruelty-Free
• •Customer-Centricity
• •Accessibility
• •Passion for K-Beauty

Best Practices

• •Always Emphasize Authenticity and Cruelty-Free Values: These are core differentiators and should be woven into messaging where appropriate (e.g., "100% Original," "🐰 Cruelty-Free").
• •Maintain a Friendly, Enthusiastic, and Approachable Voice: Use positive language, engage with questions, and incorporate emojis where suitable for the platform to create a welcoming feel.
• •Be Educational and Helpful: Provide genuine value by sharing tips, explaining product benefits, and guiding customers. This builds trust and positions Alola.pe as a knowledgeable source.
• •Stay Youthful and Visually Consistent: Ensure copy is paired with bright, clean, and appealing visuals that reflect the K-Beauty aesthetic. Keep an eye on current social media language and trends (especially on Instagram and TikTok) without losing authenticity.
• •Reinforce Community and Trust: Use inclusive language ("Alola Lovers," "our community"). Clearly communicate guarantees like secure payment and reliable shipping to build and maintain customer confidence.

Social Perception

Positive Overall, Reliable K-Beauty Source, Good Customer Service, Efficient Operations, High-Quality Products, Ethical Brand

Copy Examples

• •¡Hello Alola Lovers! ✨ Get ready to fall in LOVE! 😍 Our newest K-Beauty obsession has just landed, promising that dewy glow we all adore. 🌿 Packed with natural goodness and, of course, 100% original & cruelty-free. 🐰 Swipe up to discover your next holy grail! #AlolaPe #KBeautyPeru #NuevoLanzamiento #PielRadiante #CrueltyFreeBeauty
• •Transform your skincare routine with Alola.pe! 💖 We bring the best of authentic Korean Beauty right to your doorstep, anywhere in Peru. 🇵🇪 Explore high-quality, cruelty-free products curated with love for our amazing Alola community. Shop now and glow! ✨ #AlolaBeauty #KBeautyOriginal #CuidadoDeLaPiel #BellezaCoreana #EnvíosATodoElPerú
• •Spill the tea! 🤫 Want glass skin? ✨ Try this K-Beauty hack with our [Product Name]! So easy, so glowy! 😉 All products are 100% original & bunny-approved 🐰. Link in bio! #AlolaHacks #KBeautyTips #GlassSkin #SkincareRoutine #CrueltyFree #AlolaPe
• •💖 Your K-Beauty Glow-Up Starts Now! Special Treat Inside from Alola.pe ✨ Email Body Snippet: Hey [Customer Name], at Alola.pe, we're passionate about bringing you authentic, high-quality, and cruelty-free K-Beauty gems. This week, discover [Offer details] and let your skin shine! We're more than a store; we're your partners in beauty. Happy Shopping!
• •Discover Authentic K-Beauty ✨ High-Quality, Cruelty-Free Skincare & Makeup. Shipped with love across Peru. Your glow journey starts here at Alola.pe!