Brand Tone

Artisanal & Passionate, Feminine & Empowering, Friendly & Approachable, Descriptive & Appreciative, Helpful & Caring

Brand Values

• •Handmade Craftsmanship
• •Uniqueness & Creativity
• •Quality
• •Affordability
• •Customer Confidence & Beauty
• •Passion
• •Customer Care

Best Practices

• •Always Emphasize "Handmade" and "Unique": These are core differentiators. Weave them into product descriptions, social posts, and emails. Use phrases like "crafted by hand," "artisan-made," "one-of-a-kind designs," "small batch."
• •Speak Directly to the Customer with a Friendly, Empowering Voice: Use "you" and "your" frequently. Focus on how the products make the customer feel (e.g., "feel beautiful," "express your style," "boost your confidence"). Keep the tone warm and approachable, like talking to a friend who shares a love for beautiful accessories.
• •Tell the Story (Subtly or Directly): Remind customers of the passion and personal touch behind the brand. This could be through small mentions of the founder's journey, the care taken in crafting, or the inspiration behind a collection. This builds connection and highlights the value beyond just the product.
• •Be Descriptive and Evocative: Use vivid language to describe the textures, colors, shapes, and lightness of the earrings. Help the customer imagine wearing them. For example, instead of "red earrings," try "earrings in a rich cranberry hue, like autumn leaves."
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, About Us, FAQs) matches the tone on Instagram, Facebook, email newsletters, and any customer service interactions. Create a simple brand voice guide if necessary to share with anyone creating content.

Social Perception

Appreciation for Uniqueness, Support for Small Business/Artisans, Value for Money, Aesthetic Appeal, Community Connection (emerging), Trustworthy (for its niche)

Copy Examples

• •Bloom with confidence this season! ✨ Our new 'Spring Awakening' collection features delicately handcrafted polymer clay earrings, each petal and hue chosen to make you feel uniquely beautiful. Lightweight, artisan-made, and ready to brighten your day. Discover your perfect pair and let your style blossom.
• •Handmade with love, just for you! 💖 We’re pouring our passion into every swirl and detail of these 'Sunset Glow' dangles. Designed to be as unique as you are, and light enough for all-day smiles. Tap to shop and find the pair that speaks to your soul! #HandmadeEarrings #PolymerClayJewelry #AloiseAndCo #UniqueStyle #FeelBeautiful
• •Hi [Customer Name], at Aloise & Co., we believe every day deserves a touch of handmade beauty. Lexi started this journey with a simple passion: to create unique pieces that help you shine. Explore our latest arrivals, crafted with care and designed to make you feel amazing. P.S. Don't forget to check out our care tips to keep your treasures looking their best!
• •More than just earrings, Aloise & Co. is a dream brought to life. Founded from a love for creating and a desire to share that joy, each piece is a little reminder to embrace your unique beauty and walk with confidence. Thank you for being part of our story and supporting handmade.
• •Adorn Yourself with Artistry. ✨ Shop unique, handmade polymer clay earrings by Aloise & Co. – Crafted with passion, designed for your confidence. Free shipping on orders over [Amount]!