Brand Tone

friendly, genuine, and community-focused

Brand Values

• •Cultural Fusion
• •Community
• •Authenticity
• •Positivity

Best Practices

• •Embrace "Ohana" (Family): Use language that fosters a sense of family and community. Address your audience as part of the "Aloha Milwaukee ohana" to build a stronger connection.
• •Stay Rooted in Two Places: Consistently reference both Hawaiian and Milwaukee culture in your copy. This reinforces your unique brand identity and appeals to your niche audience.
• •Keep it Positive and Upbeat: The "Aloha spirit" is about positivity and warmth. Ensure your copy reflects this by being encouraging, optimistic, and friendly.
• •Show, Don't Just Tell: Use customer stories, photos from local events, and collaborations to demonstrate your brand values in action, rather than just stating them.
• •Be Genuine and Approachable: Avoid jargon and overly polished corporate speak. Write as if you're talking to a friend, maintaining the authenticity that is central to your brand.

Social Perception

Perceived as a positive, authentic, community-oriented local brand, representing a unique cultural hybrid within the Milwaukee area, fostering a supportive community.

Copy Examples

• •Bringing a little warmth to the Midwest. Our Aloha MKE hoodie is perfect for those chilly Milwaukee mornings. Stay cozy, stay connected. #AlohaMilwaukee #MKEPride #MidwestMahalo
• •You don't have to be in Hawaii to feel the Aloha spirit. Aloha Milwaukee brings the islands to the heart of the Midwest with our unique apparel. Shop our collection and wear your story. #WhereIslandsMeetTheMidwest #ShopLocalMKE
• •Aloha Milwaukee: More Than Apparel, It's a Lifestyle. Fusing Hawaiian heritage with Milwaukee pride, we're bringing people together, one tee at a time. Discover the collection.
• •Fresh off the press! Our new Midwest Mahalo tees are ready to find a home in your wardrobe. Limited quantities available, so grab yours before they're gone! #AlohaMKE #NewDrop #Milwaukee
• •A Little Aloha in Your Inbox | New Arrivals & Community News