Brand Tone

Friendly and Approachable, Inspiring and Empowering, Free-spirited and Nostalgic, Positive and Joyful, Comfort-focused

Brand Values

• •Inspiration
• •Empowerment
• •Comfort & Quality
• •Sustainability
• •Handcrafted & Small Business Support
• •Inclusivity
• •Aloha Spirit
• •Authenticity & Evolution

Best Practices

• •Infuse warmth, friendliness, and positivity into all communications. Use welcoming language and express genuine care for the customer's experience.
• •Use words and phrases that evoke a sense of nostalgia, carefree days, and island escapism (e.g., vintage-inspired, sun-drenched, wanderlust, good old days with a tropical twist).
• •Consistently mention the softness of fabrics and how the products are designed to make the wearer feel good, confident, and comfortable.
• •Reflect the brand's origin as a blog by maintaining a personal, relatable voice. Share stories, be transparent (e.g., about home-studio production), and connect on a human level.
• •Weave in messages of empowerment and inspiration naturally, focusing on how the brand and its products can help women feel their best and embrace their passions.

Social Perception

Positive, Feel-Good Brand, Appreciation for Woman-Owned and Small Business, Emerging Brand, Appreciation for unique and handcrafted nature of products

Copy Examples

• •Hello sunshine! ☀️ Our new 'Island Soul' tee just dropped, and it's softer than a warm aloha hug. Made with love and retro vibes to make you feel amazing, wherever your adventures take you. ✨ Tap to shop your new favorite tee! #AlohaLovely #IslandInspired #RetroVibes #ComfyTee #WomanOwned
• •Aloha Lovely: Wear Your Sunshine. ✨ Free-spirited, retro-inspired apparel & goods designed to empower and bring a little island joy to your everyday. Handcrafted with aloha. Shop Now & Get 15% Off Your First Order!
• •Wrap yourself in a rainbow of comfort! Our bestselling Aloha Retro Rainbow Hoodie is more than just a sweatshirt; it's a feeling. Super soft, handcrafted with a vintage-inspired design, and made to make you smile. Perfect for breezy beach evenings or cozy coffee mornings. Unisex sizing for that effortlessly cool, comfy fit. 🌈 #SpreadAloha #RetroHoodie #SustainableStyle
• •Hey Lovely! 👋 Ready to escape? Our latest blog post is live, sharing 3 hidden gems in [Travel Destination] that will ignite your wanderlust. At Aloha Lovely, we're all about inspiring you to live your best, most adventurous life – starting with a little virtual trip! Click here to explore. ✈️
• •Stick a little sunshine everywhere you go! 🍍 Our new retro sticker pack is here to add some aloha charm to your laptop, water bottle, or journal. Feel-good designs, made to inspire. Shop sustainable, woman-owned. #AlohaLovely #RetroStickers #IslandVibes #PlannerLove #GoodVibesOnly