Brand Tone

Inspirational & Empowering, Authentic & Personal, Passionate & Resilient, Youthful & Trendy, Community-Oriented & Caring

Brand Values

• •Inspiration & Empowerment
• •Authenticity & Self-Expression
• •Perseverance & Hard Work
• •Giving Back
• •Quality & Care

Best Practices

• •Tell the Founder's Story (Authentically): Continue to weave Allison "Aloe" MacDougall's journey and passion into communications.
• •Focus on "Inspiration" and "Empowerment": Use language that uplifts and encourages customers to be their best, authentic selves and to inspire others.
• •Highlight Community and Giving Back: Regularly communicate about the brand's charitable contributions and the "AC Family," reinforcing the caring aspect of the brand.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the language used in product descriptions, social media, emails, and any other customer touchpoint aligns with the established tone and the visual aesthetic of the brand, which appears to be trendy and expressive.
• •Create content that is useful for the target audience.

Social Perception

Emerging Brand with a Personal Story, Potentially Confused with Larger "Aloe" Brands, Positive Intentions, Niche Appeal

Copy Examples

• •Be the Inspiration.
• •Our mission is to inspire others through our unique message and brand positivity.
• •Celebrating and expressing our authentic selves is what should be most important.
• •Erase the stereotypes and materialistic negativity.
• •Making a positive impact on the world, one inspirational human at a time.