Brand Tone

Empowering, compassionate, creative, community-focused, and authentic

Brand Values

• •Passion for Hip-Hop Culture
• •Uniqueness and Originality
• •Social Responsibility/Community Support
• •Empowerment and Representation
• •Creativity and Self-Expression

Best Practices

• •Maintain consistent use of inclusive language, especially related to race and mental health.
• •Showcase genuine passion and creativity in every piece of content.
• •Highlight the impact of purchases on the 'Everybody Hurts' non-profit.
• •Visually represent empowerment and diversity in imagery.
• •Engage with the community authentically, responding to comments and messages.

Social Perception

A brand that is inclusive, supportive, creative, and deeply rooted in community values, especially concerning mental health and representation for Black and Brown individuals. Seen as a platform for empowerment and positive change.

Copy Examples

• •"Dripped in Melanin, created 4 The People, by The People."
• •"Supporting mental health awareness and suicide prevention through every purchase."
• •"Unique designs you won't find in mainstream malls."
• •"Join our community in supporting creativity and self-expression."
• •"Empowering Black and Brown individuals through fashion and representation."