Brand Tone

humorous, irreverent, relatable, and self-deprecating. Their comedy is rooted in everyday social situations, friendships, and party culture, exaggerated for comedic effect. The language is casual, contemporary, and often absurd, designed to connect with an audience of 18-34 year olds. It's the feeling of looking forward to the weekend, embodied in a goofy, character-driven style.

Brand Values

• •Relatability: The core of their comedy is based on shared, "coming-of-age" experiences and social dynamics.
• •Humor as Connection: The brand's mission is to use comedy to bring people together and celebrate friendship.
• •Authenticity (in a curated way): While professionally produced, the humor aims to feel genuine and avoids taking itself too seriously.
• •Embracing Weekend Culture: The brand celebrates the joy, freedom, and social life associated with the end of the work week.
• •Positivity and Inclusivity: Their stated mission is to create a positive and inclusive culture around their humor.

Best Practices

• •Lead with Relatability: Start with a universally understood, funny scenario or feeling (e.g., "That Monday morning feeling," "When you see your ex in public"). This immediately connects with the audience's own experiences.
• •Use Self-Deprecating Humor: The brand's voice is never arrogant. Frame products and content from a place of shared imperfection and absurdity. The brand is in on the joke with the audience.
• •Keep it Casual and Conversational: Write like you're texting a friend. Use contemporary slang (authentically), avoid jargon, and maintain a light, approachable tone. The goal is to sound like a funny person, not a corporation.
• •Embrace the Absurd: Don't be afraid to exaggerate. Take a simple, relatable premise and push it to its most illogical and hilarious conclusion, as seen in their sketches. This signature style should carry through to written copy.
• •Always Connect Back to the "Almost Friday" Feeling: Whether it's a product, a video, or a post, the underlying message should tie into the feeling of anticipation, freedom, and fun that the weekend represents. This is the core of the brand's identity.

Social Perception

The public perceives ALMOST FRIDAY TV as a legitimate and successful modern comedy brand. They are seen as the "future of comedy" by some, effectively bridging the gap between social media memes and high-quality sketch production. While aware of the corporate backing, the audience primarily values the consistent, high-quality, and genuinely funny content produced by the on-screen talent. They have successfully built a loyal community that not only consumes their content but also buys their merchandise and follows their various brand extensions, like their adult party game.

Copy Examples

• •Bad hair day? Important meeting you're not prepared for? Need to block out the haters (or just the sun)? This hat solves at least two of those problems. Look official, even when your life is anything but. The Almost Friday mindset, now in 100% cotton.
• •We've all been the third wheel, but have you ever been the 17th wheel at your girlfriend's book club? Chad has. He didn't survive. New sketch live on YouTube. Link in bio to pay your respects.
• •Proof That Your Work Week Could Be Worse
• •When you try to explain your weekend plans to your boss...
• •Our clothes won't fix your problems. But they will make you look better while you deal with them. Shop New Arrivals.