Brand Tone

Passionate and Purpose-Driven, Empathetic and Inclusive, Energetic and Inspiring, Approachable and Authentic, Creative and Celebratory

Brand Values

• •Truth and Reconciliation
• •Anti-Bullying
• •Awareness and Change
• •Kindness, Generosity, and Bravery
• •Human Rights
• •Body Positivity and Joy
• •Self-Expression and Individuality
• •Community Support
• •Quality (Made-in-Alberta)

Best Practices

• •Lead with Purpose: Always tie the copy back to the core values of truth, reconciliation, anti-bullying, human rights, kindness, or self-expression. Ensure the "why" behind the products is evident.
• •Speak with Passion and Conviction: Use language that is energetic, inspiring, and shows genuine commitment to the causes the brand champions. Avoid passive or overly neutral phrasing.
• •Be Authentic and Transparent: Share stories, like the owner's background or the brand's origins, to build trust and a human connection. Let the genuine voice of the brand and its founder shine through.
• •Foster Inclusivity and Positivity: Use welcoming and empowering language. Focus on messages of hope, joy, and unity, even when addressing serious issues. Promote body positivity and the celebration of individuality.
• •Engage and Inspire Action: Encourage dialogue and participation. Use calls to action that invite people not just to buy, but to join the movement, share their stories, or support the causes.

Social Perception

Customers likely perceive Almost Famous Designs as a brand that stands for important social issues and offers a way to show support and express solidarity. The emphasis on custom apparel and unique designs likely appeals to individuals seeking personalized items that also carry meaning. The connection to Indigenous culture and the owner's heritage may foster a sense of trust and authenticity, particularly within Indigenous communities and among allies. The growth fueled by "incredible support of their loyal fans" indicates a positive and engaged customer base. Social media presence (Facebook, Instagram, TikTok, Pinterest) allows for direct engagement and community building around shared values. The content likely showcases products, tells stories related to their causes, and engages followers in conversations about these issues.

Copy Examples

• •Headline: Wear Your Voice. Spark Change. Body: Our latest collection is more than just apparel; it's a statement. Designed with passion in Alberta, each piece from Almost Famous Designs helps amplify messages of truth, respect, and kindness. Join the movement. #AlmostFamousDesigns #TruthAndReconciliation #AntiBullying Call to Action: Shop Now & Make a Difference.
• •Headline: Celebrate Your Story. Uniquely You. Body: At Almost Famous Designs, we believe in the power of self-expression. Customize your tee or decal to tell your story, share your pride, or simply spread a little joy. Let's create something amazing together. Call to Action: Design Your Own Today!
• •Headline: Stand Tall. Stand Proud. Stand with Us. Body: Inspired by a deep commitment to human rights and a journey of resilience, Almost Famous Designs creates apparel that empowers. Our Orange Shirt Day and Pink Shirt Day designs are a call to action for a more inclusive world. Call to Action: Explore the Collection.
• •Headline: Kindness is Always in Style. Body: Guided by principles of kindness, generosity, and bravery, Almost Famous Designs offers more than just clothing – we offer a way to connect and uplift. Every purchase supports our mission to spread positivity. Call to Action: Wear Your Values.
• •Headline: From Our Heart to Your Wardrobe. Body: Born from a passion for art, heritage, and positive change, Almost Famous Designs brings you custom pieces crafted with meaning. Whether it's a nod to Haida art or a bold anti-bullying message, wear what matters to you. Call to Action: Discover Designs That Speak to You.