Brand Tone

professional, supportive, and aspirational

Brand Values

• •Quality
• •Community
• •Artistry & Creativity
• •Trust & Transparency

Best Practices

• •Use Professional Terminology: Consistently use industry-specific language (e.g., "viscosity," "apex," "polymerization," "self-leveling"). This builds credibility and shows you understand the needs and world of your professional audience.
• •Focus on Performance, Not Just Price: While promotions are important, the core messaging should always revolve around the product's quality, durability, and the superior results it enables. Highlight what makes the product a better tool for the artist.
• •Always Celebrate the Artist: Continue making user-generated content the hero of your social media. This builds a powerful sense of community and provides authentic social proof. Your copy should always be uplifting and centered on their talent.
• •Maintain a Clean, Aspirational Aesthetic: Your visual branding is clean, modern, and professional. The copy should match this. Avoid overly casual slang or hype-driven language. Keep it elegant, confident, and inspiring.
• •Educate and Empower: Use your platform to share knowledge. Short tutorials, pro tips, and product deep-dives empower technicians to improve their skills using your products, building loyalty and reinforcing your brand's position as an industry expert.

Social Perception

The brand is viewed as a reliable and expert supplier of specialized, high-quality nail products by its target audience, who perceive it as a partner that supports and promotes their work.

Copy Examples

• •Precision at your fingertips. Introducing the new Studio Line Builder Gel. Engineered for flawless structure, superior self-leveling, and crystal-clear results that last. Elevate your artistry. Available now.
• •Incredible artistry from @[NailArtist] using our 'Blackout' Gel Polish and Velvet Matte Top Coat. We are constantly inspired by this community! Tag #AlmondNailsPro to share your work with us.
• •A masterpiece is only as strong as its foundation. For one week only, perfect your prep with 15% off our entire range of professional base coats —from our trusted Rubber Base to our innovative Scotch Base. Stock your salon with the quality your clients deserve.
• •Pro Tip: To achieve a perfectly even chrome finish, always apply our No-Wipe Glossy Top Coat and cure for a full 60 seconds before burnishing the powder. This ensures a flawless, mirror-like shine every time.
• •For Professionals, By Professionals. Almond Nails Shop was founded with a simple mission: to provide fellow nail technicians with the elite, reliable, and innovative products we wanted for our own clients. We don't just sell supplies; we curate tools for artists. Welcome to your professional standard.