Brand Tone

Conscious & Responsible, Inspiring & Positive, Friendly & Engaging, Stylish & Modern

Brand Values

• •Sustainability
• •Conscious Consumption
• •Quality & Functionality
• •Elegance & Style
• •Community/Social Responsibility

Best Practices

• •Lead with Purpose: Always circle back to the 'why' – the commitment to conscious living and sustainability. Let this purpose infuse product descriptions, social media posts, and all communications.
• •Emphasize 'Conscious Choice': Use language that empowers customers, framing their purchase as a positive action towards a better lifestyle and planet (e.g., 'choose consciously,' 'make an impact,' 'join the movement').
• •Blend Style with Substance: Highlight both the aesthetic appeal (elegance, design, vibrant colors) and the functional benefits (temperature retention, durability) alongside the eco-friendly aspects. Don't sacrifice one for the other.
• •Maintain an Uplifting and Inspiring Voice: Use positive language that motivates and encourages. Focus on the benefits of a sustainable lifestyle rather than dwelling on the negative aspects of not being sustainable.
• •Incorporate Peruvian Roots (Subtly or Overtly): Where appropriate, hint at or directly mention the brand's Peruvian origin, as this can be a unique selling proposition and add to the brand's story and authenticity (e.g., 'Designed in Peru,' 'Inspired by...').

Social Perception

Customers perceive Almma as a provider of high-quality, stylish, and effective thermal drinkware. The brand is seen as eco-conscious and promoting a sustainable lifestyle. There's an appreciation for the design and the brand's Peruvian origin. The perception is trustworthy and reliable.

Copy Examples

• •Headline: Sip Sustainably. Live Vibrantly. Body: Your daily hydration, reimagined. Almma bottles aren't just designed to keep your drinks perfectly tempered; they're crafted for a conscious lifestyle. Choose elegance, choose impact. #AlmmaConsciente #StyleThatSustains
• •Headline: More Than a Bottle. It's a Statement. Body: Make every refill a choice for a healthier planet and a more stylish you. Our stainless steel tumblers and bottles blend sleek Peruvian design with an unwavering commitment to sustainability. What will your Almma say about you? #ViveAlmma #ConsciousLiving
• •Headline: Designed in Peru. Loved Everywhere. Body: From the bustling streets of Lima to your quiet moments of reflection, Almma is your companion for mindful hydration. Discover the perfect blend of local craftsmanship and global consciousness. #HechoEnPeruConAlma #AlmmaEveryday
• •Headline: The Future is Fluid. And Beautifully Contained. Body: Embrace a lifestyle where style meets sustainability. Almma's range of thermal bottles and tumblers are built to last, designed to inspire, and dedicated to reducing single-use waste. Drink in the change. #AlmmaImpact #SustainableStyle
• •Headline: Your Hydration Ritual, Elevated. Body: It’s not just about drinking more water; it’s about choosing better. With Almma, you choose impeccable design, lasting quality, and a commitment to a greener world, one conscious sip at a time. Find your perfect Almma today. #MyAlmma #ChooseConsciously