Brand Tone

Authentic, Respectful, and Serene

Brand Values

• •Community & Cooperation
• •Sustainability & Environmental Respect
• •Fair Trade & Economic Equity
• •Authenticity & Tradition
• •Quality & Natural Purity

Best Practices

• •Lead with "We," Not "I": Always use collective language ("we," "our," "us") to reinforce the cooperative identity. Phrases like "Our community of producers" or "We believe in..." are more powerful for the brand than "I think" or "My company."
• •Use Sensory and Natural Language: The copy should reflect the product's purity. Use words like crisp, vibrant, earthy, smooth, sun-drenched, subtle spice, natural sweetness, calming aroma. This connects the reader to the brand's serene and natural essence.
• •Always Tell the Story Behind the Product: Never just sell a "drink." Sell the "cooperative," the "fair price," the "sustainable farm," or the "ancestral process." Every piece of copy is an opportunity to reinforce the brand's values.
• •Educate Gently: Many consumers may not be familiar with true cold brew or naturally fermented ginger beer. Use copy to briefly and clearly explain the benefits (e.g., "70% less acidic," "naturally bubbly," "no artificial flavors") in a way that informs without being overly technical.
• •Maintain a Calm Call to Action (CTA): Avoid aggressive or cliché CTAs like "BUY NOW BEFORE IT'S GONE!" Instead, use invitational language that aligns with the "Almaquieta" name. Examples: "Discover your new ritual," "Bring calm to your day," "Explore the collection," or "Join our community."

Social Perception

A premium, ethical, and trustworthy brand, perceived as niche, artisanal, mission-driven, and a modern reviver of tradition.

Copy Examples

• •More Than a Coffee. It's a Commitment. Behind every bottle of our Cold Brew is a partnership. A promise to the producers in the Oaxacan Mixteca for a fair price and a shared passion for sustainable farming. When you choose Almaquieta, you're choosing to support a community. #SomosCooperativa #FairTradeCoffee #HechoEnMexico
• •The Spark of Nature. The Calm of the Soul. Discover our naturally fermented Ginger Beer. Crisp, spicy, and refreshingly authentic, it’s crafted with organic ginger straight from the countryside. Perfect on its own or as the soul of your favorite cocktail. Find your moment. [Shop Now]
• •Your 15-second path to a perfect morning. Forget the rush. Our Cold Brew concentrate is your daily ritual, simplified. Intense flavor, notes of caramel and walnut, and 70% less acidity. How do you take yours? #ColdBrew #MorningRoutine #CoffeeLover #Almaquieta
• •We believe a better way of doing business is possible. At Almaquieta, our cooperative model is our foundation. By creating direct, formal, and equitable relationships with our farming partners, we eliminate harmful intermediaries and ensure economic stability reaches the source. This isn't just about creating great beverages; it's about transforming our community and promoting a more sustainable, just economy. #SocialEnterprise #Sustainability #Cooperative #FairTrade
• •Tired of artificial drinks? Taste the difference of real. At Almaquieta, we don’t do shortcuts. Just authentic ingredients and traditional processes. From our intensely smooth Cold Brew to our vibrant Ginger Beer, every bottle is an invitation to slow down and enjoy. Discover beverages made with soul. Get 10% off your first order!