Brand Tone

Inspiring, encouraging, and trustworthy, balancing heritage and reliability with a modern, fresh, and motivating voice. It is conversational, friendly, aspirational, empowering, positive, and supportive, especially on social media.

Brand Values

• •Tradition and Heritage
• •Quality and Functionality
• •Organization and Control
• •Inspiration and Personal Growth
• •Modern Relevance

Best Practices

• •Balance Tradition and Modernity: Always acknowledge the brand's rich history while speaking in a fresh, modern voice. Use classic brand names like 7.sans and Aplan alongside contemporary language and visuals.
• •Be Empowering, Not Prescriptive: Frame planning not as a chore, but as an act of empowerment and self-care. The tone should be encouraging and supportive, helping customers feel capable of achieving their goals.
• •Leverage User Stories and Influencers: Continue to feature real customers and collaborate with influencers who genuinely use and love the products. This adds authenticity and reinforces the brand's community-oriented and trustworthy perception.
• •Keep it Clean and Functional: The copy should mirror the product's purpose: to be clear, organized, and easy to understand. Avoid jargon and overly complex sentences. The primary goal is to communicate the practical benefits of the products.
• •Adapt the Tone to the Platform: Maintain the core values across all channels, but tailor the tone. Keep it professional and heritage-focused on platforms like LinkedIn, inspirational and visual on Instagram, and community-oriented and conversational on Facebook.

Social Perception

Almanakkforlaget is perceived as a reliable and traditional Norwegian institution that has successfully modernized its image and product offerings. It is seen as the go-to source for calendars and planners. The "7.sans" brand is particularly strong and well-regarded, often seen as a synonym for quality planners. Collaborations with influencers have helped the brand cultivate a younger, engaged following, positioning them as relevant and in-touch with current trends in wellness, productivity, and lifestyle organization. The public sees the brand as both a preserver of tradition (name days, almanacs) and an enabler of modern personal management.

Copy Examples

• •Ready for a semester of success? ✨ Our new Student Planner is designed to help you ace your exams, manage your deadlines, and still have time for what you love. With goal-setting pages and weekly inspiration, consider it your new secret weapon for a brilliant year. #Almanakkforlaget #7sans #Studentliv #Planlegging
• •Juggling work, school, and activities? The Family Planner gives you a clear overview of everyone's week in one place. Spend less time coordinating and more time connecting. Get your family in sync! #Familieplanlegger #Hverdagsliv #Organisering
• •Your path to a more balanced life starts here. The 'Mental Styrke' planner is more than a calendar; it here is your daily companion for mindfulness, goal-setting, and self-care. Track your habits, reflect on your progress, and make room for what truly matters. #Velvære #MentalStyrke #PersonligVekst
• •Give the gift of organization. From the traditionalist who loves our classic almanac to the dreamer planning their next big project with a 7.sans planner, find the perfect calendar for everyone on your list. A new year of possibilities awaits.
• •With a legacy rooted in over a century of Norwegian tradition, Almanakkforlaget continues to innovate how we plan our lives. We are proud to blend heritage with modern needs, creating tools that empower individuals and organizations to build their future, one day at a time. #NorwegianHeritage #Innovation #Publishing