Brand Tone

Feminine & Delicate, Aspirational yet Accessible, Passionate & Authentic, Trendy & Youthful, Friendly & Engaging

Brand Values

• •Quality Craftsmanship
• •Unique Design & Self-Expression
• •Customer Connection
• •Passion for Jewelry
• •Mexican Identity

Best Practices

• •Embrace Emojis Wisely: Use emojis like ✨, 🌙, 💖 to enhance the feminine, mystical, and friendly tone, but don't overdo it to maintain a sense of elegance.
• •Incorporate "Soulful" Language: Words like "illuminate," "shine," "dream," "magic," "whispers," and "allure" align with the "Alma de luna" (Moon Soul) name and add a touch of enchantment.
• •Highlight "Handmade" and "Mexican Design": Consistently mention these aspects to reinforce brand values of quality, uniqueness, and cultural pride.
• •Be Engaging and Conversational: Ask questions, encourage user-generated content ("Show us your style!"), and respond warmly to comments and DMs to foster a community feel.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the visual style. If the images are delicate and ethereal, the language should mirror that. If a TikTok is playful, the captions can be more informal but still aligned with the core brand essence.

Social Perception

Positive, Stylish & On-Trend, Good Customer Service, Trustworthy (within its community), Aesthetic Appeal

Copy Examples

• •✨ Illuminate your style with our new 'Celestial Dreams' collection! 🌙 Handcrafted pieces designed to make your soul shine. Which one whispers to you? Discover more via the link in bio. #AlmaDeLuna #HechoAMano #JoyeriaMexicana #NewCollection #CelestialJewelry
• •(Video shows layering necklaces) Obsessed with layering? ✨ Us too! Tip: Mix delicate chains with a statement moon pendant for that perfect Alma de luna vibe. 😉 Show us your stacks! #AlmaDeLunaMx #JewelryTips #NecklaceLayering #PiercingIdeas #StyleHack
• •🌙 Guadalajara, find your sparkle! ✨ Alma de luna offers unique, handcrafted jewelry & piercings to express your inner magic. Visit our website [almadeluna.mx] or send us a DM to find your next favorite piece! #JoyeríaGuadalajara #PiercingsConEstilo #AlmaDeLuna
• •Embrace the mystical allure of the night sky with our 'Luna Radiante' earrings. Delicately handcrafted, these sterling silver moons catch the light with every turn, adding a touch of ethereal elegance to any look. Perfect for dreamers and stargazers. ✨
• •Flash Sale! 🌟 This weekend only, get 15% off all our silver rings! Swipe up to shop or DM us your faves. Don't let your moonlight moment fade! 💖 #AlmaDeLunaSale #JewelryDeals #RingLove #LimitedTime