Brand Tone

Sophisticated, elegant, aspirational, refined, polished, confident, classic, timeless, chic, with a "French Riviera glamour" undertone.

Brand Values

• •Timeless Elegance
• •Quality Craftsmanship
• •Female Empowerment through Confidence
• •Aspirational Lifestyle

Best Practices

• •Maintain an elegant, sophisticated, and polished tone in all communications, avoiding casual language and slang.
• •Emphasize timelessness and enduring style over fleeting trends, using words like "classic," "enduring," and "elegant."
• •Subtly weave in the European and French narrative, referencing Parisian roots and the "French Riviera" aesthetic to reinforce luxury positioning.
• •Focus copy on the emotional experience of wearing the swimwear, conveying confidence, elegance, and empowerment.
• •Highlight the superior craftsmanship, quality materials, and meticulous design to justify the premium price point and communicate value.

Social Perception

Alma Swimwear is perceived as a niche, luxury European brand associated with high fashion, quality, and a premium price point. It is seen as a sophisticated choice for discerning, fashion-conscious consumers who value design and are willing to invest in their wardrobe. It appeals to a clientele that appreciates its specific aesthetic and values.

Copy Examples

• • Élégance intemporelle. Introducing the St. Tropez collection, where classic silhouettes meet modern sophistication. Each piece is crafted to celebrate your form, for moments that last a lifetime. Discover the collection. #AlmaSwimwear #TimelessElegance #LuxurySwim
• •Beyond the Trend. Alma Swimwear offers timeless, elegant designs crafted from the finest European fabrics. For the woman who defines her own style.
• •The essence of understated glamour. The Marion Maillot features an artful asymmetric neckline and a sculpted fit that flatters from every angle. Designed in Paris for sun-drenched days and unforgettable nights. Made to last, designed to be remembered.
• •Your next destination deserves a new perspective. Elevate your resort wardrobe with Alma Swimwear's collection of chic, timeless pieces. Confidence is your best accessory. Shop now for 15% off your first order.
• •A Style That Endures. As a cherished member of the Alma family, we know you appreciate the beauty in timeless design. We are delighted to offer you an exclusive preview of our upcoming Resort '26 collection —a tribute to classic Riviera glamour.