Brand Tone

Friendly & Approachable, Passionate & Inspiring, Creative & Joyful, Supportive & Encouraging, Quality-Conscious

Brand Values

• •Creativity
• •Quality
• •Community
• •Customer Satisfaction
• •Passion for Craft

Best Practices

• •Embrace Enthusiastic Language: Use positive, upbeat words and expressions that convey passion and excitement for crafting (e.g., "inspire," "create," "joyful," "beautiful," "love").
• •Be Inclusive and Encouraging: Write for all skill levels, making beginners feel welcome and experienced crafters feel understood. Avoid jargon where possible or explain it gently.
• •Focus on the "Why" Not Just the "What": Connect products to the joy, relaxation, and satisfaction of creating. Highlight the experience and the feeling, not just the item. (e.g., "Craft your happiness," "creative escape").
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend who shares a love for crafting. Use questions to engage the audience and respond warmly to comments.
• •Showcase Quality and Inspiration Visually and Verbally: Pair your copy with vibrant, appealing images. Let your words paint a picture of the beautiful possibilities that your products offer.

Social Perception

Customers generally perceive All You Needle NZ as a reliable source for quality crafting supplies with friendly and helpful staff. The brand is seen as enthusiastic about crafting and keen to share that enthusiasm. They are viewed as a local specialist in sewing and needlecraft supplies in the Kerikeri area. Online, their social media presence suggests they are active in showcasing products and engaging with a community of crafters.

Copy Examples

• •🌈 Fresh splash of colour just landed! ✨ Dive into our new collection of luxurious merino yarns, perfect for your next cozy creation. What dreamy project will these inspire you to start? Share your ideas below! #AllYouNeedleNZ #Knitspiration #CraftYourHappiness
• •Unleash your inner artist! 🧵 Join our Beginners Embroidery Workshop this Saturday and learn to stitch beautiful designs in a fun, friendly space. No experience needed – just bring your enthusiasm! Limited spots available. Click to book your creative escape! 👉 [Link] #AllYouNeedleWorkshops #CreativeCommunity #LearnToStitch
• •At All You Needle, we believe everyone has a creative spark. ✨ Discover quality supplies and endless inspiration to bring your crafty visions to life. Let's make something beautiful together!
• •Only the best for your creations! We meticulously select each fabric, yarn, and notion, so you can craft with confidence and joy. Explore our premium range and feel the All You Needle difference. Happy crafting!
• •Crafternoon plans? ☕️🧶 Whether you're quilting, knitting, or stitching up a storm, we'd love to see what you're working on! Tag us @allyouneedlenz in your project photos for a chance to be featured. Let's share the crafty love! #AllYouNeedleCommunity #ShowUsYourMakes