Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Community-Oriented, Inclusive and Body-Positive, Trendy and Current

Brand Values

• •Affordability
• •Customer Confidence
• •Community
• •Relatability
• •Fashion Accessibility
• •Customer Service

Best Practices

• •Use a Conversational, Friendly Voice: Write as if you're talking to a friend. Use contractions (you're, it's), ask questions, and keep the language approachable and relatable.
• •Incorporate Emojis Strategically: Use emojis to add personality, convey emotion, and break up text, particularly on social media. Choose emojis that align with the upbeat and positive vibe (💖, ✨, 😊, 🎉, 😍).
• •Emphasize Inclusivity and Positivity: Consistently use language that makes everyone feel welcome and good about themselves. Highlight size availability (e.g., "S-3X for every body") and focus on how the clothes will make the wearer feel (e.g., "confident," "beautiful," "amazing").
• •Create a Sense of Urgency and Excitement (Authentically): For new arrivals or sales, use enthusiastic language and create a gentle sense of urgency (e.g., "won't last long," "selling fast," "don't miss out") without being overly pushy. Highlight what's special or new.
• •Maintain a Consistent Brand Lexicon: While being conversational, ensure key brand messages are consistent. For Ally Kat Boutique, this includes terms like "New Arrivals," "Weekly Drops," "AllyKatAddicts," "VIPs," and emphasizing "affordable trends" and "feeling confident." Develop a small style guide for reference.

Social Perception

Positive and Engaged Customer Base, Seen as a Source for Trendy, Affordable Fashion, Appreciated for Size Inclusivity, Trustworthy (within its community), Fun and Relatable

Copy Examples

• •💖 OMG, you guys! 💖 Our *brand new* Cozy Knit Sweaters just dropped and we're OBSESSED! 😍 Perfect for those chilly evenings or just snuggling up in style. Available NOW in S-3X because everyone deserves to feel fabulous! ✨ Tap the pic to shop or sprint to the link in bio! These beauties won't last! 🏃‍♀️ #AllyKatBoutique #NewArrivals #CozyVibes #ShopSmall #TrendyFashion
• •Hey AllyKat Addicts! 🥰 SURPRISE! 🎉 We've got an *exclusive* sneak peek of next week's dress collection JUST for our amazing VIPs! 😉 Get ready for some serious show-stoppers! Head over to the 'Photos' album now and tell us which one you're claiming first! 👇 P.S. Keep an eye out for a special VIP discount code coming soon! Shhh! 😉 #AllyKatAddicts #VIPAccess #NewCollection #BoutiqueLove
• •Bloom beautifully in our 'Garden Dreams' Floral Maxi! 🌸 This stunner features a flowy silhouette that's oh-so-flattering and a vibrant print that just screams spring (or any day you want to feel amazing!). Perfect for brunch with the girls or that upcoming vacay. Pair it with your fave sandals and get ready for the compliments! 😊 Available in S-3X. Find your sunshine! ☀️
• •🚨 Treat Yourself Alert! 🚨 Up to 50% OFF is HAPPENING NOW at AKB! 🛍️ Email Body Snippet: Hey gorgeous! 👋 Ready for a little retail therapy that won't break the bank? Our much-awaited sale is ON! Snag those pieces you've been eyeing at up to 50% off. From everyday faves to weekend must-haves, it's time to refresh your wardrobe for less! Don't wait – your size might go fast! Happy Shopping! XOXO, Allison & The AKB Team 💕
• •(Image: Two different new tops) Which new top are you adding to cart first? 🤔 Left or Right?! 👇 VOTE NOW! Both are live on the app! 📲 #AllyKatStyle #NewGoodies #HelpMeChoose