Brand Tone

Elegant & Refined, Confident & Empowering, Approachable & Passionate, Daring (subtle)

Brand Values

• •Quality
• •Affordability
• •Empowerment & Confidence
• •Timelessness & Versatility
• •Beauty & Elegance
• •Customer Connection

Best Practices

• •Focus on "Empowering Confidence": Ensure copy consistently reflects the core value of making the wearer feel confident and stylish in an understated, elegant way.
• •Emphasize Quality and Timelessness: Regularly use descriptive words that convey the lasting nature and craftsmanship of the pieces, reinforcing the "timeless" and "high-quality" aspects of the brand.
• •Maintain an Elegant yet Approachable Persona: While the aesthetic is refined, the language should remain welcoming and relatable, especially given its "small business" origin.
• •Use storytelling to connect with customers: Share the passion behind creating and curating beautiful pieces, highlighting the brand's journey and dedication to quality.
• •Incorporate subtle calls to action: Encourage customers to explore the collection or share their own experiences with the jewelry, fostering a sense of community.

Social Perception

High-quality, affordable jewelry that empowers women's style with confidence, reflecting a timeless and versatile elegance.

Copy Examples

• •"From morning coffee to evening glow, Allure Mae pieces are your companions in confidence. ✨ [Link to new collection] Our passion is crafting beautiful, timeless jewellery for your unique journey."
• •"Discover our collection of elegant, everyday jewellery designed to empower your style with confidence, every day."
• •"I am a small jewellery business...with a passion for creating and curating beautiful pieces."
• •"Take the challenge, own your elegance and embrace the daring with our new arrivals."
• •"High quality, beautifully versatile – empower your look with Allure Mae."