Brand Tone

aspirational, professional, and empowering

Brand Values

• •Quality
• •Expertise
• •Customer Empowerment
• •Community
• •Elegance

Best Practices

• •Lead with Luxury and Quality: Always use descriptive words that evoke a sense of high-end quality. Terms like "luxury," "premium," "finest," "100% Remy," and "ethically sourced" should be staples in the brand's vocabulary.
• •Maintain a Professional and Authoritative Voice: Position the brand as an expert. This can be achieved by providing detailed product information, hair care tips, and highlighting partnerships with professional stylists. Avoid overly casual slang to maintain a sophisticated image.
• •Use Empowering Language: Frame the products not just as hair extensions, but as tools for transformation and confidence. Use active, empowering verbs and focus on the positive emotional outcome for the customer.
• •Show, Don't Just Tell: Let high-quality visuals do most of the talking. The copy should complement the aspirational imagery. Every photo and video should reflect the brand's commitment to elegance and style.
• •Foster Community and Social Proof: Actively feature user-generated content, testimonials, and partner salons in marketing materials. This reinforces trustworthiness and builds a loyal following. When sharing user content, maintain the brand's elevated tone in the captions.

Social Perception

Largely positive, associated with high-quality products, professionalism, and trustworthiness, with customers reporting positive experiences, despite potential for confusion due to similarly named businesses.

Copy Examples

• •Beyond Beauty. Beyond Expectations. Experience Allure Luxury Hair.
• •Volume that speaks volumes. ✨ Witness the Allure transformation. Our 22-inch Luxury Remy extensions create a seamless blend for a look that's all yours, only fuller. Swipe to see the before and get ready to unlock your hair's true potential. #AllureHair #HairTransformation #LuxuryExtensions
• •Effortless glamour is at your fingertips. Our professional-grade tape-in extensions are crafted from 100% Remy human hair for a flawless, natural finish. Designed for longevity and comfort, they provide a secure and discreet solution for instant volume and length. Trust the choice of stylists. Trust Allure.
• •Subject: A New Chapter for Your Hair Starts Now. | Inside, discover the secret to flawless length and volume. At Allure Hair, we believe in the power of confidence. That's why we source only the finest Remy human hair for our extensions. Ready for your transformation?
• •Dreaming of thicker, longer hair? Make it a reality with Allure Hair. Our luxury extensions are loved by stylists and clients for their natural look and feel. Tap 'Shop Now' to explore our collection and find your perfect match.