Brand Tone

Elegant, Aspirational, and Supportive.

Brand Values

• •Quality and Longevity
• •European-Inspired Elegance
• •Customer-Centric Service
• •Empowerment
• •Sustainability

Best Practices

• •Create a Brand Voice Lexicon: Develop a list of "on-brand" words (e.g., elegant, timeless, empower, sophisticated, refined) and "off-brand" words (e.g., cute, cheap, trendy, basic). Share this with anyone creating content.
• •Focus on "The Moment": Frame copywriting around the special occasions the products are for. Use storytelling to evoke the feeling of a wedding day, a formal event, or a day at the races. This ties the product to an emotion, not just an item.
• •Lead with Elegance, Follow with Empowerment: Start descriptions and captions with a sophisticated and elegant tone, but often conclude with a message of confidence, individuality, or empowerment, reinforcing the brand's mission.
• •Incorporate Customer Language: Regularly review customer testimonials and user-generated content. Echo the positive language and specific compliments (e.g., 'amazing customer service,' 'felt so beautiful') in marketing copy to build a relatable and authentic voice.
• •Maintain Visual and Textual Harmony: Ensure the clean, high-quality, and elegant aesthetic of the photography is matched by the copy. The text should feel as polished and refined as the images it accompanies. Avoid cluttered text, excessive emojis, or overly casual phrasing that would clash with the visual identity.

Social Perception

Trusted Supplier of High-Quality Occasion Wear.

Copy Examples

• •The final touch of elegance for your forever moment. Our [Earring Name] earrings are crafted to capture the light, and the hearts of everyone in the room. Discover your bridal story with us. Book an appointment at our Sydney showroom via the link in bio.
• •Stand out from the crowd this racing season. More than just an accessory, it's a statement. Our European-inspired headpieces are designed for the bold and empowered woman. The perfect win. Shop the Race Day edit now.
• •For Life's Unforgettable Occasions. From 'I do' to the winner's circle, find the piece that makes your moment shine. European design, Australian soul. Explore the Collection.
• •Dear [Customer Name], An invitation to elevate the everyday. While known for our bridal and event wear, our pieces are designed with a timeless elegance that can transition from a gala to a gorgeous dinner out. Find the perfect accessory that feels like it was made just for you. Because true style is personal.
• •Sculptural, sophisticated, and designed to empower. This necklace is not simply worn; it's experienced. Featuring [material/stone details], it pays homage to classic European glamour while being crafted for the modern woman. Its versatility allows it to move with you, from daytime engagements to evening soirees, making it a testament to enduring style.