Brand Tone

Empathetic & Compassionate, Sentimental & Heartfelt, Personal & Intimate, Gentle & Comforting, Appreciative & Grateful

Brand Values

• •Remembrance & Memory
• •Love & Connection
• •Comfort & Healing
• •Personalization & Uniqueness
• •Quality & Craftsmanship

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's voice (empathetic, sentimental, comforting) with examples of "do's and don'ts." This should be a reference for anyone creating content.
• •Prioritize Empathy in All Communications: Especially given the nature of memorial products, ensure all copy, from product descriptions to customer service responses, leads with understanding and compassion. Acknowledge the customer's potential emotional state.
• •Use Storytelling: Encourage sharing and incorporate customer stories (with permission) into marketing. Use language that evokes emotion and connection, focusing on the "why" behind the purchase – the love, the memory, the bond.
• •Focus on "You" and "Your": Address the customer directly and make the copy about their experience, their memories, and their feelings. For example, instead of "Our jewelry is beautiful," try "Carry your beautiful memories."
• •Maintain Consistency Across All Channels: Ensure the empathetic and sentimental tone is reflected not just on the website and social media, but also in email communications, packaging inserts, and any customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Positive & Supportive, Specialized & Niche, Trusted for Sentimental Purchases, Community-Oriented (potentially)

Copy Examples

• •Product Description (Pet Memorial Necklace): Keep their paw print close to your heart. Our personalized memorial necklace offers a gentle way to remember the joy and unconditional love your furry friend brought into your life. Crafted with care, it's a lasting tribute to a bond that never fades.
• •Social Media Post (Instagram): Every wag, every purr, every shared moment – some connections are too precious to forget. ❤️ Our custom engraved jewelry helps you carry those memories with you, always. Share a story of your beloved companion below. #Allunix #PetLove #ForeverInMyHeart #MemorialJewelry
• •Email Subject Line (Targeting previous customers): A Little Something to Keep Their Memory Bright ✨
• •Website Banner (General Personalized Gifts): Tell Your Story. Wear Your Heart. Unique Personalized Jewelry for Every Cherished Connection.
• •Ad Copy (Facebook Ad for Pet Loss Audience): Finding comfort after loss can be hard. Our pet memorial jewelry is designed to be a gentle reminder of the love that lives on. Create a unique keepsake today and hold them near, always.