Brand Tone

inspirational, friendly, and encouraging

Brand Values

• •Faith
• •Empowerment
• •Authenticity
• •Community
• •Positivity

Best Practices

• •Always Address the "Why": Connect every product to the brand's core mission of empowerment and self-love. It's not just clothing; it's a tool for confidence.
• •Maintain a Personal Voice: Continue to use "I" and "we" to speak directly from the founder's perspective. Share personal anecdotes and behind-the-scenes content to maintain authenticity.
• •Incorporate Faith Subtly: Weave in messages of faith and gratitude in a way that feels natural and inclusive, focusing on universal themes of hope and purpose.
• •Foster Community Engagement: Actively respond to comments and messages. Ask questions in captions and encourage customers to share their own "All Things Pretty" moments using a branded hashtag.
• •Be Consistently Uplifting: Ensure all copy, from product descriptions to social media posts, carries a positive and encouraging tone. Avoid language that could be seen as exclusive or judgmental.

Social Perception

The public perceives All Things Pretty as a genuine and heartfelt small business. Customers appear to connect with the founder's story and the brand's mission of empowerment. The positive reviews and appreciative comments on social media suggest that the brand is successful in creating a loyal customer base that values the quality of the products and the personal touch of the shopping experience. The introduction of a plus-size line has likely broadened its appeal and reinforced its message of inclusivity.

Copy Examples

• •More than just a dress, it's a feeling. Our new floral maxi is designed to move with you, celebrate you, and remind you of the beautiful woman you are. Shine on, Pretty. ✨ #allthingspretty #faithandfashion
• •Your new go-to for coffee runs and chasing dreams. This top is as comfortable as it is cute, because we believe you should feel good while doing it all. #beYOUtiful #everydaystyle
• •Just a little reminder today: You are fearfully and wonderfully made. Let your style be a reflection of your unique and beautiful soul. Happy Tuesday, Pretties! 💕 #empowerwomen #faithbased
• •We're making room for more pretty things! Our end-of-season sale starts now. Thank you for being on this journey with us and for supporting our dream. We're so grateful for each and every one of you. 🙏 #smallbusinesslove #shopsale
• •Inspired by the strength and grace of every woman, our new collection is here to help you tell your story. Because being pretty is about being yourself, confidently and unapologetically. #prettyinyou #newarrivals