Brand Tone

Professional, Knowledgeable, and Empowering

Brand Values

• •Quality and Authenticity
• •Expertise and Credibility
• •Accessibility
• •Customer Success and Education

Best Practices

• •Lead with Expertise: Always frame communication from the perspective of an experienced professional. Use phrases like "From our salon to yours," "As nail techs, we know," or "Expert-approved" to reinforce credibility.
• •Focus on Empowerment, Not Just Sales: Instead of just saying "Buy this," explain *why* it's a good choice for a professional. How does it save time? How does it improve results for their clients? How does it help them build their business?
• •Maintain a Clean and Professional Aesthetic: Ensure all written content is well-edited, free of typos, and formatted for easy reading. The professionalism of the copy should match the quality of the products.
• •Use "You" and "Your" to Speak Directly to the Nail Tech: Address the customer directly to create a personal and supportive connection. For example, "Everything you need for your nail business" is more effective than "We sell products for nail businesses."
• •Be Consistent Across All Channels: The knowledgeable and empowering tone used in blog posts should be the same tone used in Instagram captions, email newsletters, and customer service responses to build a cohesive and trustworthy brand identity.

Social Perception

reliable and expert supplier for nail professionals and enthusiasts in Australia

Copy Examples

• •Headline: Master Your Craft. The new [Product Name] has arrived. Body: Engineered for precision and flawless application, this is the tool you've been waiting for. Backed by over 20 years of nail tech experience, we only stock products we trust for our own clients. Elevate your artistry. Shop the link in bio. Hashtags: #AllThingsNailsAU #ProNailSupplies #NailTechAustralia #NewNailProduct #ExpertApproved
• •Headline: The Professional's Choice. Delivered to Your Door. Sub-headline: Curated by a nail technician with 20 years of experience. Shop authentic OPI, CND, and more with confidence. Button: Shop Now
• •Subject: Don't Just Build a Manicure, Build Your Brand. Body Preview: This week on the blog, we're sharing 5 secrets to better client retention...
• •Title: [Product Name] - The Foundation for a Flawless Manicure Description: A manicure is only as strong as its foundation. This professional-grade base coat is formulated for superior adhesion and stain protection, ensuring your client's nails stay healthy and their color lasts. It's a non-negotiable in our salon, and it should be in yours too.
• •Headline: Tired of unreliable nail supplies? Body: Stop compromising on quality. Allthingsnails is your trusted Australian source for 100% authentic, professional nail products. Founded by a Nail Tech, for Nail Techs. Get the quality your clients deserve. Call to Action: Learn More