Brand Tone

Enthusiastic, Friendly, Supportive, Knowledgeable, Authentic, Playful

Brand Values

• •Community
• •Passion for Magic
• •Support & Collaboration
• •Authenticity
• •Respect for the Art
• •Inclusivity
• •Engagement

Best Practices

• •Channel genuine enthusiasm: Write with an authentic passion for magic. Use vivid language and express excitement, but ensure it feels sincere and not overly hyped.
• •Prioritize "We" Over "Me": Use inclusive language that fosters a sense of community (e.g., "magic family," "fellow illusionists," "let's explore"). Make the audience feel part of a collective.
• •Educate and Empower: Position content not just to sell, but to help magicians learn, improve, and feel more connected to the art. Share tips, insights, and news that add value.
• •Embody the Founder's Voice: Maintain the friendly, approachable, and slightly informal yet knowledgeable tone established by Luke Dancy. Avoid overly formal or corporate jargon, keeping the "no BS" spirit alive.
• •Adapt Flexibly, Adhere Fundamentally: While the style may vary slightly across platforms (e.g., more emojis on TikTok, more detailed explanations in newsletters), the core brand values of passion, support, community, and authenticity must remain consistently evident in all messaging.

Social Perception

Positive Customer Experience, Valued Community Hub, Engaging and Entertaining Content, Trustworthy and Knowledgeable Source, Supportive Environment

Copy Examples

• •🔥 Prepare to be ASTOUNDED! The brand-new [Trick Name] just dropped at All Things Magic, and it's already blowing minds. Ready to unlock a new level of impossible? Shop now and own the secret! #AllThingsMagic #MagicTricks #NewRelease #Magician
• •Magic friends! What's the one magic trick that first made you fall in love with the art? Share your stories in the comments – let's take a trip down memory lane together! #MagicCommunity #AllThingsMagicFam #ShareTheMagic
• •Level up your card magic! ♠️♦️ Join Luke Dancy this Tuesday on YouTube Live for 'Taco Tuesday' as he breaks down essential sleights for [Specific Card Effect]. Bring your questions and get ready to learn! Link in bio. #LearnMagic #CardMagic #AllThingsMagic #MagicTips
• •At All Things Magic, it's about more than just tricks. It's about the shared passion, the 'aha!' moments, and the incredible community that makes magic real. We're so grateful you're here. Welcome to the family. Dig it? #AllThingsMagic #PassionForMagic #MagicCommunity #NoBSMagic
• •Wait for it... 🤯 Is this the cleanest vanish you've ever seen? Let us know! Trick: [Trick Name] available at AllThingsMagic.com! #Magic #SleightOfHand #AmazingSkills #AllThingsMagic #TikTokMagic