Brand Tone

Helpful and Supportive, Professional and Knowledgeable, Reliable and Efficient, Customer-Focused

Brand Values

• •Expertise: Decades of experience in ID card printing.
• •Customer Service: Commitment to friendly, expert advice and support.
• •Quality: Offering quality solutions with a "Zero Defect Guarantee."
• •Convenience: Easy ordering process, online solutions, and fast shipping.
• •Comprehensive Solutions: Providing a wide variety of ID products and accessories to meet diverse needs.
• •Problem Solving: Helping customers overcome obstacles in their ID programs.

Best Practices

• •Prioritize Helpfulness: Ensure all copy, from website FAQs to social media replies, genuinely aims to assist the customer. Use clear, straightforward language, avoiding overly technical jargon unless clearly defined.
• •Emphasize Expertise with Confidence, Not Arrogance: Share knowledge through blog posts, how-to guides, and product information. Highlight years of experience and quality guarantees to build trust.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. When responding to inquiries or reviews, be personable and appreciative.
• •Be Reliable and Clear in Communications: Provide accurate information regarding products, shipping, and services. Ensure calls to action are clear and processes are easy to understand.
• •Focus on Solutions and Customer Benefits: Frame product descriptions and service explanations around how they solve a customer's problem or meet their specific ID needs, reinforcing the "simplify making Custom ID" mission.

Social Perception

Customers and the public generally perceive All Things Identification as a reliable and helpful supplier of ID products. They are seen as a go-to source for a wide variety of ID accessories and printing solutions, often found through online searches for specific needs. The positive reviews highlight satisfaction with product quality, customer service, and the ease of the purchasing process. The company appears trustworthy and knowledgeable in its field.

Copy Examples

• •Headline: Secure Your Workplace, Simply. Expert ID Solutions at Your Fingertips. Body: Since 1999, All Things Identification has been the trusted partner for businesses, schools, and organizations needing reliable ID badge solutions. From high-quality printers to custom-designed badges and a vast inventory of accessories, we provide friendly expert advice to simplify your ID program. Get started today!
• •Social Media Post (Image: Assortment of colorful lanyards and badge reels): Text: Don't just identify, accessorize! ✨ Find the perfect lanyards, badge reels, and holders to match your brand or personality. With the largest ready-to-ship inventory in the USA and our Zero Defect Guarantee, upgrading your ID game has never been easier. Shop now! #IDexperts #BadgeAccessories #OfficeStyle #AllThingsID
• •Email Subject: Streamline Your ID Badge Printing with All Things ID Body: Tired of the hassle of ID badge printing? Let the experts at All Things Identification take it off your plate! Our online ID printing service makes it simple to design, print, and ship your employee or event badges directly to you. Friendly advice, quality guaranteed. Learn more about our effortless ID solutions!
• •Website Banner: Need ID Badges Fast? We Deliver! Text: Your trusted source for ID card printers, supplies, and custom badges since 1999. Experience our friendly expert service and fast, reliable shipping from multiple US warehouses.
• •Product Description Snippet (for a specific badge holder): Text: Keep your ID secure and accessible with our durable badge holder. Designed for daily use and backed by our Zero Defect Guarantee. Have questions? Our friendly experts are here to help you find the perfect solution for your needs!