Brand Tone

Nurturing & Caring, Trustworthy & Authentic, Informative & Passionate, Community-Oriented, Approachable & Friendly

Brand Values

• •Family First
• •Quality Always
• •Community Involved
• •Local Sourcing
• •Natural Wellness & Health
• •Transparency
• •Passion & Dedication
• •Purity & Ethics

Best Practices

• •Anchor in the Founder's Story: Regularly revisit Emilia's journey and the "why" behind the brand. Let her passion for natural wellness and family health infuse the language. Authentic storytelling resonates deeply.
• •Emphasize "Natural" and "Quality" Consistently: Use words like "natural," "pure," "organic," "handcrafted," "locally sourced," "premium ingredients" throughout all communications to reinforce these core values.
• •Maintain a Warm, Approachable, and Nurturing Voice: Write as if you're talking to a friend or a fellow parent seeking natural solutions. Avoid overly technical jargon. Use inclusive language like "we," "our," and "your family."
• •Highlight Community and Local Connections: Whenever relevant, mention the Midwest sourcing, partnerships with local farmers, or the brand's own farm. This reinforces the community value and adds a layer of trust and transparency.
• •Be Transparent and Informative: Clearly communicate the benefits of elderberry and the ingredients used. Educate customers in a gentle, empowering way, reflecting the brand's commitment to transparency and helping others on their wellness journey.

Social Perception

Positive Customer Perception, Respected Founder Story, Associated with Quality and Natural Remedies, Community-Focused, Growing Recognition

Copy Examples

• •From our family farm to your home, every drop of All Things Elderberry syrup is crafted with love and the purest Midwest-grown elderberries. 🌱 We started this journey to keep our own little ones healthy, and now we're honored to help support yours. Boost your family's wellness, naturally. #AllThingsElderberry #FamilyWellness #NaturalImmunity #MidwestMade #FarmToBottle
• •Nourish Your Immunity. Naturally. Discover the handcrafted goodness of All Things Elderberry – premium, locally sourced support for your family's well-being.
• •Feeling that seasonal shift? We're here for you. Our founder, Emilia, knows firsthand the importance of a strong immune system. That's why our Elderberry Elixir is packed with nature's best, like organic elderberries and raw local honey, to give your body the gentle, effective support it deserves. Stay vibrant, naturally.
• •Our Kids' Elderberry Gummies aren't just delicious; they're a daily dose of nature's goodness! Made with real fruit, organic elderberries harvested from trusted Midwest farms, and a touch of raw honey – never any artificial sweeteners, colors, or yucky stuff. Because we believe in giving your children the pure, powerful support they need to thrive. See our commitment to quality on our 'Our Story' page!
• •Support Local, Boost Wellness. All Things Elderberry: Handcrafted with Midwest pride and premium, natural ingredients for your family's health.