Brand Tone

personal, passionate, and friendly

Brand Values

• •Passion
• •Quality
• •Personal Connection
• •Authenticity
• •Customer Service

Best Practices

• •Always Write in the First Person: Use "I" and "my" to maintain the personal, sole-proprietor voice. This reinforces that there is a real person behind the brand.
• •Share Your Passion: Continue to incorporate Jennie's personal story and love for crystals into the copy. This emotional connection is a powerful brand asset.
• •Maintain a Friendly and Approachable Tone: Use conversational language, ask questions, and use emojis where appropriate to keep the tone light and engaging.
• •Incorporate Personal Touches: Continue to mention the "kitty coworkers" or other small, personal details. These unique elements make the brand memorable and relatable.
• •Emphasize Quality and Care: Consistently mention that the crystals are "hand-picked," "high-quality," and "sourced with care." This reinforces the brand's commitment to its products and customers.

Social Perception

very positive. The brand is recognized for its wide variety of quality crystals. The personal involvement of the owner is a significant factor in its appeal, creating a sense of trust and reliability. The brand's inclusion in a list of recommended online crystal shops suggests it is well-regarded within its niche community.

Copy Examples

• •✨ Fresh from the earth and into the shop! ✨ This stunning amethyst tower is radiating calming energy. I couldn't wait to share it with you all. Each crystal is hand-picked by me (with a little help from my kitty coworkers, of course! 🐾). Find your moment of peace. #AllThatShimmerzz #CrystalHealing #Amethyst
• •Looking for a little magic in your life? ✨ At All That Shimmerzz, I personally select every crystal, gemstone, and mineral to ensure it's as special as you are. From my small shop in Washington to your home, with love. ❤️ Shop the collection today! #CrystalShop #HandpickedGems #SmallBusiness
• •Welcome to All That Shimmerzz! Your home for high-quality, hand-selected crystals. I'm Jennie, and I'm so glad you're here. Let's find the perfect piece to brighten your world.
• •💌 A personal note & new shimmer inside... Hi crystal lover, Jennie here! I've just added some breathtaking new pieces to the shop that I had to share with you. Each one was chosen with intention and is waiting to find its new home. Plus, a little secret just for my email friends...
• •Fall in love with the gentle energy of this beautiful Rose Quartz sphere. Sourced with care and polished to perfection, it's the perfect companion for fostering love and compassion. I personally pack every order, so it will arrive at your doorstep filled with good vibes. From my collection to yours. ✨