Brand Tone

Elegant & Sophisticated, Artistic & Handcrafted, Warm & Appreciative, Modern & Heritage-Inspired, Passionate & Story-driven

Brand Values

• •Craftsmanship & Artistry
• •Ethical Sourcing & Production
• •Quality & Durability
• •Inclusivity & Connection
• •Heritage & Modernity
• •Sustainability
• •Beauty & Confidence

Best Practices

• •Emphasize "Handcrafted" and "Artisan": Consistently highlight the human touch and the skill involved in creating each piece. This reinforces the value of craftsmanship.
• •Integrate "Heritage" and "Modern": Use language that bridges the past and present, showcasing how traditional techniques are used to create contemporary designs (e.g., "ancient artistry, modern appeal," "timeless traditions, contemporary twist").
• •Spotlight "Ethical" and "Sustainable" Values": Weave in mentions of ethically sourced materials, fair artisan partnerships, and any sustainable practices. This appeals to conscious consumers and builds trust.
• •Use Evocative and Sensory Language": Describe the jewelry with words that appeal to sight and emotion (e.g., "glistening," "radiant," "intricate," "bold," "earthy elegance," "groovy twist"). Tell the story and inspiration behind collections and pieces.
• •Maintain a Warm, Inclusive, and Appreciative Tone": Address the customer directly with empowering and appreciative language. Reinforce that the jewelry is for everyone and designed to make them feel good ("made with love," "jewelry for all").

Social Perception

Positive Customer Feedback, Seen as Unique & High-Quality, Ethically Conscious Appeal, Associated with Dubai-based, Indian-inspired Luxury

Copy Examples

• •Adorn yourself with a story whispered through generations. ✨ Our [Earring Name] earrings are handcrafted by master artisans in India, blending timeless tradition with a touch of modern allure. Ethically sourced, uniquely you. #AllThatDori #HandcraftedJewellery #EthicalFashion #DubaiJewelry #StatementEarrings
• •Discover the soul of India, reimagined for the modern muse. All That Dori brings you heritage-inspired jewelry, lovingly handmade with natural stones and a commitment to fair artistry. Find your timeless treasure. Shop Now & Enjoy Free UAE Shipping on orders over AED 150! [Link] #DoriDesigns #ArtisanMade #SustainableLuxury #JewelryWithAStory
• •All That Dori: Where Heritage Sparkles. Explore handcrafted jewelry that ties ancient artistry to contemporary elegance. Each piece, a testament to ethical craftsmanship and enduring style. [Shop Collections]
• •Dear [Customer Name], be the first to experience [Collection Name] – a vibrant celebration of [Inspiration, e.g., 'India's spring blooms' or 'Jaipur's architectural wonders']. Each piece is ethically handcrafted, designed to make you feel connected and confident. Discover the artistry. [Link to Collection]
• •Make more than a statement—make a connection. Our [Necklace Name] necklace is a masterpiece of traditional Indian craftsmanship, featuring [specific stones/details] ethically sourced and lovingly assembled. Designed in Dubai and brought to life by skilled artisans, this heirloom-quality piece embodies a fusion of rich heritage and modern sophistication. Wear it and carry a story.