Tono de Marca

Aspirational, Empowering, and Community-Centric. Uses empowering language that frames everyday shopping as a revolutionary act. Consistently optimistic and visionary, focusing on the potential for positive change.

Valores de Marca

• •Economic Equity and Shared Ownership
• •Conscious Consumerism and Ethical Sourcing
• •Community Impact and Automatic Giving
• •Sustainability and Planetary Health

Mejores Prácticas

• •Always connect the action (shopping, investing) to the greater purpose. Instead of saying "Shop our sale," say "Your purchase powers positive change." The "why" (the mission) should always precede the "what" (the product).
• •Employ inclusive and action-oriented words like "join," "together," "community," "build," "reclaim," and "movement" to foster a sense of collective participation and empowerment.
• •The tone should be inspiring and accessible, not preachy. Position the choice to "buy better" as an empowering and positive opportunity rather than a critique of other habits. Make people feel good about participating.
• •While the call-to-action is for the individual, the narrative should be about the collective "we." Sentences like "Together, we're building a better system" reinforce the community-centric value of the brand.
• •Consistently explain the three core pillars: curated products (Buy Better), automatic 5% donation (Do Good), and community ownership (Own the Change). This repetition reinforces the unique value proposition and ensures the audience understands this is more than just another online store.

Percepción Social

An ambitious, mission-driven startup. Perceived less as a simple store and more as a social enterprise aiming to disrupt conventional e-commerce, focusing on its unique business model that intertwines customer loyalty, reduced marketing costs, and shared ownership. Seen as a vehicle for conscious consumers who want to shop ethically and utilize their purchasing power for the greater good.

Ejemplos de Copy

• •Change doesn't start in a boardroom. It starts in our neighborhoods, in our homes, and in our hearts. It starts with small, conscious choices that ripple outward. Every purchase you make can be a vote for a greener, fairer world. Join the movement to reclaim our economy, one ethical product at a time. #BuyBetterDoGood #AllPeopleMarketplace #ConsciousConsumerism #CommunityPower
• •It's More Than a Purchase. It's a Pledge.
• •Don't Just Buy Better. Own Better. A new economy is on the horizon. Sign up to be the first to know.
• •This isn't just a bar of soap. It’s a commitment to cruelty-free ingredients, a vote for sustainable farming, and a direct contribution to the nonprofit you care about. Wash your hands of the old way of shopping. Feel the difference.
• •We believe financial growth and social good are not mutually exclusive. That's why we built AllPeople Marketplace on a foundation of shared ownership and automatic give-back. We're proving that an economy built *for* all people can be built *by* all people. We're currently 'testing the waters' for our first community investment round. Click the link in our bio to learn how you can become an owner in this movement.