Brand Tone

Inspiring, Relaxing, Accessible, and Encouraging

Brand Values

• •Creativity for All: Making artistic expression achievable for everyone, regardless of experience.
• •Wellbeing and Relaxation: Promoting painting as a therapeutic activity that enhances mental wellness, reduces stress, and offers a mindful escape.
• •Quality and Convenience: Providing high-quality, all-inclusive kits that make the painting process straightforward and enjoyable.
• •Customer Joy and Satisfaction: Aiming to spread happiness and a sense of accomplishment through their products and supportive customer engagement.
• •Passion for Art: Stemming from a genuine love for DIY painting, shared by the brand's founders.

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "pre-printed canvas," highlight "effortless guidance with our clearly pre-printed canvas, so you can relax and enjoy the creative flow." Emphasize relaxation, achievement, and ease.
• •Use Encouraging and Inclusive Language: Employ words like "discover," "unleash," "your," "easy," "joyful," "everyone," "no skills needed." Avoid jargon or overly technical art terms unless explained simply.
• •Incorporate Storytelling and Emotion: Share the transformative experience of painting – the journey from a blank canvas to a finished piece, the feeling of calm, the pride in creation. Use customer testimonials or stories (with permission) to illustrate these emotions.
• •Maintain a Positive and Uplifting Voice: Even when addressing potential challenges (like detailed areas), frame it positively, e.g., "Enjoy the mindful focus as you bring intricate details to life." Ensure copy is optimistic and aspirational.
• •Develop a Brand Voice Guide: Document key tone words, common phrases, "words to use," and "words to avoid." This ensures that anyone creating content for the brand (social media, ads, website) maintains consistency. For instance, always emphasize "art therapy at home" or "stress-relief."

Social Perception

AllPaintbyNumbers is generally perceived very positively by customers and the online community. Valued for the therapeutic and relaxing qualities of their products. Praised for the wide variety of designs and the option for custom kits. Appreciated for the convenience of complete kits that include all necessary supplies. Seen as enabling anyone to create beautiful artwork and experience a sense of artistic achievement. Many customers report high satisfaction with the quality of the canvas and the overall kit. Good customer service is often noted.

Copy Examples

• •Headline: Unleash Your Inner Artist. No Experience Needed! Body: Feeling creative? Our paint-by-numbers kits make it easy to create stunning art you’ll be proud to display. Dive into a world of color and calm – your masterpiece awaits!
• •Headline: Your Daily Dose of Calm, One Brushstroke at a Time. Body: Life’s hectic. Art shouldn’t be. Discover the soothing joy of paint-by-numbers. Perfect for unwinding, de-stressing, and finding your peaceful focus. Find your serene scene today.
• •Headline: All the Fun, None of the Fuss. Just Add You! Body: Forget complicated supplies and techniques! Our kits come with everything you need – high-quality canvas, vibrant paints, and easy-to-follow instructions. Just open the box and let your creativity flow.
• •Headline: Gift the Joy of Creation (To Them or To You!) Body: Looking for a unique gift that inspires and delights? A paint-by-numbers kit is a thoughtful way to share the relaxing magic of art. Choose from thousands of designs or create a custom kit from a cherished photo!
• •Headline: From Blank Canvas to Beautiful Reality. You’ve Got This! Body: Watch a stunning image come to life with your own hands. Our paint-by-numbers kits guide you every step of the way. Experience the satisfaction of creating something truly special. Start your artistic adventure now!