Tono de Marca

aspirational yet friendly, passionate, and community-focused

Valores de Marca

• •Support for Independents
• •Curated Quality
• •Community Focus
• •Aesthetic Joy
• •Conscious Consumption

Mejores Prácticas

• •Always Tell the Story: Lead with the human element. Mention the maker, the studio's location, or the inspiration behind the product. This reinforces your core value of supporting independents and creates a stronger emotional connection.
• •Use Sensory and Evocative Language: Describe how products feel, smell, and look in a way that allows the customer to imagine them in their own home. Use words like "tactile," "cosy," "aromatic," "radiant," and "satisfying."
• •Speak as a Passionate Curator: Write in the first person plural ("we"). Phrases like "we're so excited to," "we fell in love with," and "we chose this because" position the brand as a passionate team that stands behind every item.
• •Emphasize Quality and Longevity: Use words that convey durability and lasting value, such as "treasure," "heirloom," "handcrafted," and "made to last." This speaks to the brand's commitment to conscious consumption.
• •Foster a Sense of Community: Directly address your audience as a community. Use inclusive language, ask questions to encourage engagement, and regularly feature user-generated content or testimonials to make your followers feel seen and valued.

Percepción Social

premium and trusted curator of unique gifts and homewares, a "treasure trove" where shoppers can discover special items they won't find elsewhere; authentic and passion-driven, with a strong connection to the "shop local" and independent business movements.

Ejemplos de Copy

• •Just what your gallery wall has been waiting for. We're so excited to welcome the stunning work of [Artist's Name] to the shop! Each print is a little piece of joy, designed in their Manchester studio to bring a pop of colour to your space. Discover the full collection online and in-store now.
• •The Art of Thoughtful Gifting. Explore our hand-picked collection of gifts from the UK's most creative independent makers. Find something truly special they'll treasure forever.
• •Wrap yourself in comfort. This incredibly soft throw is woven from 100% recycled cotton, making it as kind to the planet as it is cosy. The perfect companion for a quiet evening on the sofa with a good book. Designed with love by [Maker's Brand] in their seaside studio.
• •New arrivals you won't want to miss ✨
• •Ready to get creative? We're thrilled to announce our next in-store workshop! Join us for an evening of [Workshop Activity] with the wonderfully talented [Instructor's Name]. Come learn a new skill, meet lovely people, and leave with your own beautiful creation. Spaces are limited, so book your spot via the link in our bio!