Brand Tone

Informative and Benefit-Oriented, Aspirational and Beauty-Focused, Community-Engaging, Direct and Promotional

Brand Values

• •Vietnamese Heritage/Origin
• •Natural/Beneficial Ingredients (implied)
• •Quality (aspired)
• •Customer Care (implied)

Best Practices

• •Develop a Core Messaging Document
• •Prioritize Benefit-Driven Language
• •Maintain Cultural Authenticity (while ensuring clarity)
• •Be Transparent and Honest
• •Use Consistent Terminology and Voice Across All Platforms

Social Perception

Primarily targets Vietnamese-speaking individuals interested in skincare and beauty products. Customers who appreciate Vietnamese-made products may perceive it positively. Potential Concerns: The product recall incident could negatively impact trust. Limited English-language information might make it harder to build trust with a broader English-speaking audience.

Copy Examples

• •Headline: Reveal Your Radiance: Experience the Hanayuki Difference. Body: Discover Hanayuki's [Product Name], crafted with [Key Ingredient 1] and [Key Ingredient 2] to nourish your skin and unveil a brighter, more even complexion. Embrace your natural beauty, made with care in Vietnam.
• •Headline: Unlock a Youthful Glow with Hanayuki's [Product Name]. Body: Turn back the clock on dullness. Our [Product Name], infused with [Benefit-driven phrase, e.g., potent antioxidants], helps to diminish the appearance of fine lines and restore your skin's natural vibrancy.
• •Headline: Your Secret to Sun-Kissed, Protected Skin: Hanayuki Sunscreen. Body: Enjoy the sunshine without worry! Hanayuki's Radiant White Sun Stick offers SPF 50+ PA++++ protection, shielding your skin from harmful UV rays while leaving a lightweight, non-greasy finish.
• •Headline: Traditional Vietnamese Beauty Wisdom, Modern Skincare Science. Body: Hanayuki blends cherished Vietnamese ingredients with advanced formulations to bring you effective skincare that celebrates your unique beauty. Explore our collection and find your perfect match.
• •Headline: Gentle Care for Sensitive Skin: Discover Hanayuki's Soothing [Product Type]. Body: Nurture your skin with the gentle touch it deserves. Our [Product Name], featuring [Soothing Ingredient], is designed to calm irritation and promote a healthy, balanced complexion.