Brand Tone

nurturing, supportive, and educational

Brand Values

• •Emotional Intelligence
• •Parent-Child Connection
• •Validation and Acceptance
• •Diversity and Inclusivity
• •Empowerment

Best Practices

• •Lead with Empathy: Always start your copy from a place of understanding. Use phrases like "We know it can be hard when..." or "Does your child ever feel...?" to connect with the challenges parents face.
• •Use Supportive Language: Employ a gentle and encouraging vocabulary. Words like "nurture," "guide," "discover," "empower," and "together" reinforce the brand's supportive tone.
• •Focus on the "Why": Don't just sell a book; sell the outcome. Explain *why* emotional intelligence is crucial. Frame the books as tools for building resilience, confidence, and stronger family bonds.
• •Speak to Both Parent and Child: While the product is for children, the copy is for parents. Address the parent's pain points (e.g., difficult tantrums, bedtime worries) while highlighting the fun, engaging experience for the child (e.g., beautiful illustrations, lovable characters).
• •Incorporate "Validation" as a Key Message: Consistently repeat the core message that all feelings are normal and okay. This powerful and reassuring statement is a cornerstone of the brand's identity and a key differentiator.

Social Perception

The public perception is overwhelmingly positive. Customers praise the brand for its effectiveness, high quality, and ability to act as conversation starters. The books are seen as helpful tools for managing emotions, engaging and beautiful, and facilitate open communication between parents and children. The family-oriented origin story also resonates with customers.

Copy Examples

• •Does your little one's temper feel HUGE? 🌋 You're not alone. 'My Tiny Temper' helps children see their anger not as a monster, but as a messenger. It gives them the 'superpowers' to pause, breathe, and chat with their temper before it takes over. Let's turn big feelings into a learning moment, together. #AllMyEmotions #EmotionalIntelligenceForKids #TantrumTamer #ParentingTools
• •Is your child a 'Worried Worrier'? We can help. Hi [Parent's Name], Seeing your child struggle with anxiety can be heartbreaking. Our book, 'My Worried Worrier,' follows a child who learns not to let worries multiply and take over their day. It ’s a gentle story that teaches a powerful lesson: it's okay to have worries, and we have the power to keep them from growing too big. Discover how to help your child find their brave. [Link to book]
• •Give Your Child the Gift of Emotional Understanding. Our beautifully illustrated books make talking about big feelings easy and fun. Shop the collection and build their emotional toolkit today. Explore the Books
• •Sad? 😢 Scared? 😨 Happy? 😄 All feelings are welcome here. Teaching kids that every emotion is okay is our mission. ✨ Our books are here to help start the conversation. #KidsBooks #EmotionalLearning #Feelings #ParentingHacks
• •The Ultimate Emotional Intelligence Library for Your Child. Featuring diverse characters so every child feels seen. "This book is a lifesaver! It's helped tame my daughter's tantrums." From tantrums to worries, our book series gives your family the language to navigate every emotion. Trusted by parents and loved by kids. Get free shipping on our 3-book bundle today!