Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Playful and Creative, Community-Focused, Authentic and Down-to-Earth

Brand Values

• •Quality and Craftsmanship
• •Safety and Health-Consciousness
• •Cruelty-Free
• •Eco-Friendliness
• •Creativity and Self-Expression
• •Community Engagement
• •Passion for Nail Polish

Best Practices

• •Embrace Playfulness and Personality: Don't be afraid to inject humor, enthusiasm, and creativity into your copy. Use emojis where appropriate (especially on social media) and let the brand's unique voice shine through in product names and descriptions.
• •Stay Authentic and Relatable: Remind your audience that you're a family-run, passionate small business. Share behind-the-scenes glimpses or stories when relevant. Use "we" and "us" to foster a connection.
• •Highlight Core Values Consistently: Regularly weave in mentions of your commitments: "21-free," "cruelty-free," "handmade," "eco-friendly packaging." This reinforces brand identity and appeals to conscious consumers.
• •Engage Your "F-AMUL-Y": Actively respond to comments and messages with the same friendly, approachable tone. Encourage user-generated content and celebrate your community. Use inclusive language.
• •Keep it Visually Cohesive with Tone: Ensure that your visuals (photos, videos, graphics) match the vibrant, creative, and high-quality feel that your copy aims to convey. The playful and colorful nature of the products should be mirrored in the overall aesthetic.

Social Perception

Positive and Well-Regarded, Known for Unique and Creative Polishes, Appreciated for Ethical Practices, Good Quality and Formulas, Engaging and Community-Oriented, Fun and Edgy (at times)

Copy Examples

• •🔥 Get ready to make some NAIL NOISE! 🔥 Our brand new 'Technicolor Dreamcoats' collection just dropped, and your tips are BEGGING for this glow-up! ✨ From electric blues that zap with shine to fiery corals that sizzle, each shade is handmade with love, 21-free, and always cruelty-free. Which one are you snagging first? Tell us below! 👇 #AllMixedUpLacquers #IndiePolish #NewCollection #TechnicolorDreamcoats #CrueltyFreeNails #HandmadeHappiness
• •Still obsessing over 'Mermaid Mischief'? We don't blame you! 😉 This fan-fave flakie bomb is packed with iridescent glitters that shift with every flick of your wrist. Perfect for when you're feeling a little bit magical (and a lotta bit fabulous!). ✨ Join the AMUL F-AMUL-Y and grab yours today! We use recycled packaging because we love our planet as much as we love polish! 🌎 #AllMixedUpLacquers #MermaidMischief #IndieNailPolish #FlakiePolish #EthicalBeauty #ShopSmall
• •Unleash your inner 'Sassy Pants' with this electrifying neon pink! 💅 This ain't your grandma's nail polish (unless she's super cool). Packed with a rebellious shimmer and a formula so smooth, it's practically an act of defiance. 21-free, vegan-friendly, and guaranteed to make a statement. Go on, show 'em who's boss. (Want a 'nicer' label? We've got PG options too!) #SassyPantsPolish #NeonNails #AllMixedUpLacquers #StatementNails #CrueltyFreeBeauty
• •Subject: 🎉 Surprise! Freshly Mixed Magic is HERE! 🎉 Snippet: Hey, polish pal! Get ready to drool... We've just whipped up a fresh batch of small-batch wonders, including some dazzling new thermals and a glitter topper that's basically a party in a bottle! As always, made with good vibes, no nasties (21-free!), and lots of love from our family to yours. Peek inside for a splash of color! ->
• •(Video: Quick swatches of a vibrant, shifty polish with upbeat music) Whoa, check out THAT SHIFT! 🤯 This is 'Cosmic Chaos' from our latest drop – one coat of this handmade goodness and you're ready to conquer the galaxy (or just your to-do list). ✨ 21-free, cruelty-free, and mixed with a little bit of awesome right here in the USA! What color universe are you exploring today? 🌌 #AllMixedUpLacquers #IndieSwatch #NailSwag #ShiftyPolish #TikTokNails #SupportSmallBiz