Brand Tone

Educational & Informative, Supportive & Empowering, Down-to-earth & Truthful, Friendly & Engaging, Conscious & Purpose-driven

Brand Values

• •Sustainability
• •Health & Well-being
• •Accessibility & Inclusivity
• •Education & Destigmatization
• •Transparency & Honesty
• •Community
• •Impact through Small Changes

Best Practices

• •Always Educate and Empower: Frame messaging around providing solutions, knowledge, and breaking down barriers or stigmas related to periods and sustainable living.
• •Emphasize "Small Changes, Big Impact": Connect individual product choices to the larger positive impact on personal health and the environment. Reinforce that conscious choices are accessible.
• •Be Real and Relatable: Use clear, straightforward language. Avoid overly technical jargon or euphemisms when discussing periods. Show real experiences where appropriate.
• •Foster Community and Inclusivity: Address your audience directly and inclusively. Encourage dialogue and sharing of experiences. Highlight the collective effort towards positive change.
• •Stay True to Core Values: Ensure all copy consistently reflects AllMatters' commitment to sustainability, health, transparency, and positive social impact. Every message should feel authentically AllMatters.

Social Perception

Pioneer in Reusable Period Care, High-Quality & Effective Products, Trustworthy & Ethical, Educational Resource, Community-Focused

Copy Examples

• •Instagram Post (Image: Diverse group of people smiling): Your period. Your terms. Our planet. ✨ Small changes, big impact. Join the AllMatters family and discover a healthier, more sustainable way to manage your period. Because every choice matters. #AllMatters #SustainablePeriods #PeriodPositive #SmallChangesBigImpact
• •Facebook Ad (Video: Short animation showing the lifecycle of a menstrual cup vs. disposables): Tired of the monthly waste? One AllMatters cup can last for years, not hours. Make the switch to a greener, healthier period. Learn more and find your perfect fit on our website! #Reusable #EcoFriendly #HealthierYou #AllMatters
• •Product Page Snippet (for Period Underwear): Meet your new period go-to. AllMatters Period Underwear: all the comfort of your favorite undies, with built-in, leak-proof protection you can trust. Reusable, washable, and oh-so-soft. Good for you, great for the Earth. #PeriodComfort #SustainableStyle #LeakProof #AllMatters
• •Email Newsletter Subject Line: Ready to make your period a little kinder? (Body Snippet): At AllMatters, we believe conscious living should be simple. Discover how our reusable period care can free you from monthly waste, discomfort, and worry. Plus, get tips on making the switch seamless. Because it all matters.
• •TikTok Video Caption (Video: User sharing a positive experience/tip with the menstrual cup): Period newbie? Or pro looking for an upgrade? The AllMatters cup = up to 12 hours of worry-free wear. Game changer! 🙌 Got questions? Drop 'em below! #PeriodHacks #MenstrualCup #AllMatters #SustainableLiving #AskMeAnything