Tono de Marca

Passionate & Purpose-Driven, Educational & Transparent, Hopeful & Empowering, Authentic & Relatable, Positive & Uplifting

Valores de Marca

• •Sustainability
• •Ethical Production & Fair Labor
• •Quality & Comfort
• •Community Impact
• •Transparency/Openness
• •Making a Difference/Feel Your Impact
• •Bring the Fire
• •Selfless Love
• •Openness
• •Prestige

Mejores Prácticas

• •Always Lead with Purpose: Every piece of copy should, directly or indirectly, connect back to Allmade’s core mission of ethical production and sustainability. Highlight the "why" behind the product.
• •Use "Impact" Language: Incorporate words and phrases that convey positive change, empowerment, and the tangible benefits of choosing Allmade (e.g., "feel your impact," "make a difference," "supports communities," "reduces waste").
• •Be Specific and Transparent: Instead of vague claims, provide concrete details about materials (e.g., "made with 6 recycled plastic bottles," "organic US-grown cotton," "TENCEL™ Modal from renewable beech trees") and ethical practices (e.g., "fair wages in Haiti," "WRAP-certified factories").
• •Emphasize Quality and Comfort Alongside Ethics: While the mission is key, remind customers that they are also getting a superior, soft, and durable product. The ethical choice is also a high-quality choice.
• •Maintain a Hopeful and Empowering Tone: Focus on solutions and the positive future Allmade is working towards. Inspire customers to be part of this positive movement through their choices. Avoid overly preachy or guilt-inducing language; instead, invite participation.

Percepción Social

Positive Recognition for Ethics and Sustainability, High-Quality Product, Valued for Impact, Aspirational Brand, Price Consideration

Ejemplos de Copy

• •Headline: Wear The Change. Feel The Impact. Body: Every Allmade tee does more than just feel incredibly soft. It helps clean our planet with recycled materials and empowers communities with fair wages. Choose a shirt that tells a story of hope and positive action. #AllmadeImpact #SustainableStyle
• •Headline: Soft on You, Kinder to the Earth. Body: Experience the revolutionary comfort of our tri-blend tees, crafted from organic cotton, recycled plastic bottles, and renewable TENCEL™ Modal. Better for your skin, better for our world. Discover the Allmade difference.
• •Headline: This Isn't Just a T-Shirt. It's a Movement. Body: We started Allmade because we knew apparel could be better. Better for the people who make it, better for the planet we share. Join us in creating a more sustainable and ethical future, one incredibly comfortable tee at a time. Learn our story.
• •Headline: Your Choice Matters: From Recycled Bottles to Your New Favorite Hoodie. Body: Did you know your Allmade hoodie helps divert plastic from landfills and oceans? We transform waste into wonder, creating premium apparel that supports ethical factories and fair wages. Make your next favorite piece an Allmade piece.
• •Headline: Consciously Crafted. Comfortably Worn. Body: We believe in transparency from fiber to finish. Our eco-friendly apparel is made with respect for both people and the planet, ensuring fair labor and sustainable practices every step of the way. Feel good, inside and out, with Allmade.