Brand Tone

Friendly, Inspiring, Empowering, Trendy, Accessible

Brand Values

• •Quality & Durability: Offering high-quality press-on and soft gel nails that are long-lasting.
• •Accessibility & Affordability: Providing salon-style nails at a fraction of the cost and time.
• •Self-Expression & Style: Enabling customers to express their unique style through a variety of trendy designs, shapes, and colors.
• •Convenience & Ease of Use: Products are designed for easy application and removal, suitable for DIY enthusiasts and busy individuals.
• •Nail Health: Promoting products that are non-damaging to natural nails.
• •Customer Centricity: Open to collaborations and responsive to customer inquiries.

Best Practices

• •Use Empowering & Positive Language: Focus on how the products make the customer feel (e.g., confident, stylish, fabulous, creative). Use uplifting and aspirational words.
• •Emphasize Ease and Convenience: Highlight the 'salon-quality in minutes' aspect, appealing to busy lifestyles and DIY enthusiasts.
• •Stay Visually Descriptive & Trendy: Use words that evoke the beauty and style of the nails (e.g., 'chic,' 'stunning,' 'glossy,' 'vibrant'). Keep up with nail trends in your descriptions and hashtags.
• •Maintain a Friendly & Approachable Voice: Use contractions, occasional emojis (where appropriate for the platform, like social media), and a conversational style. Address the customer directly.
• •Reinforce Core Values: Subtly weave in brand values like nail health (non-damaging), affordability, and quality in product descriptions, social media posts, and ad copy.

Social Perception

Stylish, good-quality, and convenient nail solutions that offer a great alternative to expensive salon visits. Trendy and engaged with its community, especially on visual platforms like Instagram and TikTok.

Copy Examples

• •✨ Ditch the Salon Wait, Not the Slay! ✨ Get flawless, salon-quality nails in minutes without stepping out your door. Allkem brings you the ultimate collection of easy-to-apply press-on and soft gel nails. Ready to turn heads? Shop your new nail obsession now! #AllkemNails #DIYNailArt #EffortlessGlam
• •Your Nails, Your Rules. Unapologetically You. Express every facet of your personality with Allkem’s stunning range of nail designs. From chic neutrals to bold statements, find the perfect match for your vibe. Long-lasting, kind to your natural nails, and oh-so-gorgeous. What style will you rock today? #AllkemBeauty #NailGoals #SelfExpression
• •Busy Schedule? Fabulous Nails Don't Care! 💅 Who said you need hours for a perfect manicure? Allkem’s innovative nail solutions give you that fresh-from-the-salon look in a flash. Durable, easy to apply, and designed for your on-the-go lifestyle. Save time, save money, stay fabulous! #AllkemPressOns #QuickMani #BossBabeNails
• •Level Up Your Nail Game (Without the Damage!) Love stunning nails but hate the salon damage and cost? We got you! Allkem nails are designed to be gentle on your natural nails while delivering a flawless, long-lasting finish. Get creative and enjoy endless compliments! Explore our collections. #HealthyNailsHappyYou #AllkemGelNails #NailInspo
• •✨ obsession alert ✨ Our latest drop is pure 🔥! Get ready to fall in love! New trendy designs just landed at Allkem Nails. Perfect for that weekend vibe, special occasion, or just because you deserve it. Easy to apply, stays put, and looks incredible. Don’t walk, RUN! 😉 Shop now! #NewCollection #MustHaveNails #AllkemTrendy