Brand Tone

approachable, stylish, and quality-conscious

Brand Values

• •Quality Craftsmanship
• •Customer Trust & Service
• •Unique Design & Style
• •Accessibility (implied)
• •Personal Touch/Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., approachable, stylish, quality-conscious), key descriptive words (e.g., "sparkle," "crafted," "versatile," "cherished"), and words to avoid. Share this with anyone creating content.
• •Emphasize Quality & Durability Subtly: Weave in mentions of "14K Gold Filled," "18K Gold Plated Sterling Silver," and the "lifetime guarantee" naturally within product descriptions and posts to reinforce value without sounding overly technical.
• •Keep it Relatable and Personal: Use "you" and "your" to speak directly to the customer. Incorporate storytelling elements, like the founder "Allison" designing pieces or the "Made in MS" aspect, to add authenticity.
• •Highlight Versatility and Style: Use language that appeals to a broad range of style preferences, from "minimalist" to "statement-making," ensuring the copy reflects the jewelry's adaptability.
• •Maintain Consistency Across Platforms: While the style of content may vary (e.g., TikTok vs. email), the core brand voice—approachable, focused on stylish quality—should remain consistent to build strong brand recognition and trust.

Social Perception

Positive for Product Quality & Design, Seen as Stylish and Versatile, Trusted (by partners), Engaging (on TikTok)

Copy Examples

• •Website Homepage Banner: "Your everyday sparkle, designed to last. Discover Allison Avery’s demi-fine jewelry, crafted with care and a touch of Mississippi charm. Lifetime guarantee on all pieces."
• •Instagram Post (showcasing a necklace): "Meet your new signature piece ✨ Our [Necklace Name] is more than just an accessory; it's a statement of your unique style. Crafted from 14K Gold Filled materials right here in our Ridgeland studio. #AllisonAvery #DemiFineJewelry #StyleThatLasts"
• •Product Description (for earrings): "Effortlessly chic, endlessly versatile. The Wren Huggie Earrings offer that perfect blend of minimalist design and eye-catching detail. Made with 18K Gold Plated Sterling Silver, they’re light enough for all-day wear and designed to be treasured. As always, backed by our lifetime guarantee."
• •Email Marketing (for a new collection): "Be the first to shine! ✨ The new Allison Avery collection has arrived, bringing fresh designs and the quality you trust. From delicate layers to standout statements, find your next favorite piece. Designed by Allison, made for you."
• •TikTok Video Caption (behind-the-scenes): "Come hang at Allison Avery HQ! 💖 Watch how we bring our demi-fine sparkle to life. Real gold-filled & gold-plated pieces, designed by Allison, and made with love (and a lifetime guarantee!). What are you adding to your stack? #AllisonAveryCo #JewelryDesign #MadeInMS #DemiFine"