Brand Tone

Friendly and Relatable, Authentic and Transparent, Creative and Fun, Encouraging and Positive, Casual and Youthful

Brand Values

• •Creativity and Originality
• •Authenticity
• •Connection with Audience
• •Making "Comfy Cute"
• •Entrepreneurial Spirit and Passion
• •Quality (within its niche)

Best Practices

• •Embrace Authenticity and Transparency: Share the real stories, the ups and downs. Use "I" and speak from Allie's perspective often, especially in blog posts and more personal social media updates. This builds trust and makes the brand more relatable.
• •Keep it Casual and Conversational: Use contractions, informal language (where appropriate for the platform), emojis, and directly address the audience (e.g., "you," "your"). Avoid overly corporate or stiff language. Think of it as talking to a friend.
• •Inject Personality and Fun: Let Allie's creative spirit shine through. Use playful words, exclamation points, and humor when it fits. Highlight the "doodle" aspect and the joy of creating.
• •Be Encouraging and Inclusive: Foster a sense of community. Use uplifting language, celebrate small wins (both the brand's and the customers'), and make followers feel like they're part of the Allie Rose Co. family.
• •Stay Visually and Tonally Cohesive: Ensure the copy complements the "comfy cute" visual aesthetic of the products and online presence. The language should feel as light, airy, and approachable as the designs often appear.

Social Perception

Positive and Supportive, Relatable Small Business Owner, Creative and Talented, Engaging Content Creator, Trustworthy (for recommendations)

Copy Examples

• •Instagram Post (New Sticker Drop): "Spilling the tea (and some fresh doodles!) 💖 Our newest sticker collection just landed, and honestly, I had way too much fun designing these. Perfect for jazzing up your laptop, water bottle, or that notebook you swear you'll write in this year (no judgment!). Which one is your fave? Let me know below! 👇 #AllieRoseCo #StickerAddict #ComfyCuteDesigns #NewCollection"
• •Product Description (Sweatshirt): "Meet your new go-to for cozy days and cute vibes! ✨ This sweatshirt isn't just soft (like, seriously cloud-level soft), it's also rocking an original Allie Rose Co. design that's all about bringing a little joy to your everyday. Started as a doodle, now it's here! Perfect for coffee runs, late-night study sessions, or just being your awesome self. Let's make comfy cute, together! #AllieRoseCo #DesignedWithLove #ComfyCute"
• •TikTok Video Idea (Behind the Scenes): "Okay, real talk: some days, running Allie Rose Co. is fueled by caffeine and chaos, but seeing your happy mail pics makes it ALL worth it! 💖 Here’s a little peek at how your latest happy mail gets from my screen to your doorstep. It’s a journey, but every doodle is packed with love! Thanks for being here! 🥰 #SmallBizLife #CreativeChaos #AllieRoseCo #PackingOrders"
• •Email Newsletter (Font Promotion): "Ever wondered how to get that signature Allie Rose Co. handwritten vibe for your OWN projects? Surprise! 🎉 My personal ARC font is here, and it's ready to make your creations pop! Whether you're designing cool graphics, jazzing up your journal, or just wanna make your notes look extra special, this font is your new bestie. Get ready to doodle-fy everything! (P.S. I still can't believe this all started from a TikTok tutorial!) #AllieRoseCoFont #HandwrittenWithLove #GetCreative"
• •Website 'About Us' Snippet: "Hey there! I'm Allie, the doodler and dreamer behind Allie Rose Co. This whole adventure kicked off during that wild quarantine ride of 2020 from my childhood bedroom, armed with a Cricut and a whole lot of coffee. What started as making stickers for fun (thanks, TikTok!) somehow blossomed into this amazing community and a way to share my love for all things comfy, cute, and creative. Every design you see is made with so much loooooooove, and I'm beyond grateful you're here to share the journey! Let's make life a little more adorable, one sticker and sweatshirt at a time. Xo, Allie"